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Articles published by Forrester

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Forrester’s 2026 Technology & Security Predictions: As AI’s Hype Fades, Enterprises Will Defer 25% Of Planned AI Spend To 2027
From Forrester
Via Business Wire
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Forrester’s 2026 B2C Marketing, CX, & Digital Business Predictions: One-Third Of Brands Will Erode Customer Trust Through Self-Service AI
From Forrester
Via Business Wire
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Forrester’s 2026 B2B Marketing, Sales, And Product Predictions: B2B Companies Will Lose More Than $10 Billion Because Of Ungoverned Use Of Generative AI
From Forrester
Via Business Wire
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Forrester Honors Recipients Of Its 2025 Security & Risk Enterprise Leadership Award
From Forrester
Via Business Wire
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Forrester Honors Recipients Of Its 2025 Technology Awards For North America
From Forrester
Via Business Wire
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Forrester Continues To Accelerate Its AI Leadership; Unveils A Self-Service Offering To Deliver Trusted Advice Faster
From Forrester
Via Business Wire
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Forrester Secures Over $800K In State And Local Contracts
From Forrester
Via Business Wire
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Forrester Announces Full Conference Agenda For Security & Risk Summit 2025
From Forrester
Via Business Wire
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Forrester Announces Full Conference Agenda For Technology & Innovation Summit North America 2025
From Forrester
Via Business Wire
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Forrester’s Total Experience Score Exposes Tesla’s Brand Dichotomy: Loved By Customers, Shunned By Prospective Buyers
From Forrester
Via Business Wire
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Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
From Forrester
Via Business Wire
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Forrester’s 2025 Global Customer Experience Index Rankings: 21% Of Brands Declined, 6% Improved, And 73% Remained Unchanged
From Forrester
Via Business Wire
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Forrester’s Brand Experience Index Reveals A Stark Perception Gap Between Customers And NonCustomers Across Industries And Regions
From Forrester
Via Business Wire
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Forrester Announces 2025 Customer Obsession Awards Winners For North America
From Forrester
Via Business Wire
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Forrester Unveils Top 10 Emerging Technologies For 2025; AI Innovation Shifts From Experimentation To Business Imperative
From Forrester
Via Business Wire
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Forrester Opens Nominations For Its 2025 Security & Risk Enterprise Leadership Award
From Forrester
Via Business Wire
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Forrester: To Thrive Amid Volatility, Leaders Must Optimize Technology Investments, Excel At Driving Change, And Proactively Manage Risk
From Forrester
Via Business Wire
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Forrester: B2B Organizations Must Evolve To Encompass AI Agents And External Influencers To Align With How Modern Buyers Want To Buy
From Forrester
Via Business Wire
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Forrester Announces Full Conference Agenda For CX Summit North America 2025
From Forrester
Via Business Wire
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Forrester Opens Nominations For Its 2025 Global Technology Awards
From Forrester
Via Business Wire
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Forrester: Global Tech Spend To Surpass $4.9 Trillion In 2025
From Forrester
Via Business Wire
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Forrester Announces 2025 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America
From Forrester
Via Business Wire
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O.A.R. To Headline Forrester’s 2025 B2B Summit North America In Phoenix
From Forrester
Via Business Wire
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Forrester Opens Nominations For Its 2025 Customer Obsession Awards
From Forrester
Via Business Wire
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Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience
From Forrester
Via Business Wire
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Forrester Unveils Key Enhancements To The Forrester Wave™, An Iconic Guide For Tech Buyers
From Forrester
Via Business Wire
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Forrester Announces Full Conference Agenda For B2B Summit North America 2025
From Forrester
Via Business Wire
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Forrester’s Technology & Security Predictions 2025: Tech Leaders Will Triple The Adoption Of AIOps To Reduce Technical Debt
From Forrester
Via Business Wire
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Forrester’s B2C Marketing & Customer Experience Predictions 2025: Price Sensitivity Will Lead To A 25% Decline In Brand Loyalty
From Forrester
Via Business Wire
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Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels
From Forrester
Via Business Wire
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