Adidas Scores Win With Huge Demand For Unsold Yeezy Shoes

Demand for Adidas’s Yeezy sneakers exceeded expectations in their first online sale since the company ended its collaboration with Kanye West, now referred to as “Ye,” according to Financial Times, citing people familiar with the matter. This reduces the German sportswear company’s risk of a large writedown on its remaining stock. Adidas received orders worth over […] Source