Asure Software’s (NASDAQ: ASUR) Inclusion in the Russell 3000 Index: A Landmark Achievement

Asure Software (NASDAQ: ASUR), a renowned provider of cloud-based Human Capital Management (HCM) software solutions, has recently been added to the prestigious Russell 3000 Index. The formal inclusion, which became effective after the U.S. market closed on June 23, 2023, is a significant milestone for the company. This inclusion is part of the 2022 Russell indexes reconstitution and is an acknowledgement of Asure’s consistent growth and expanding influence in its industry​.

What is the Russell 3000 Index?

The Russell 3000 Index is a broad-market index that represents approximately 98% of the investable U.S. stock market. It is capitalization-weighted and consists of the 3000 largest companies domiciled in the U.S. and its territories. The index is a trusted barometer for institutional investors and fund managers who benchmark their investments against it​.

Why Is This a Big Deal?

Asure Software’s inclusion in the Russell 3000 Index signifies that it is now among the top 3000 largest companies in the United States. This not only enhances the company’s visibility but also opens the door to further institutional investor participation.

“Our inclusion in the Russell 3000 Index further validates our strategy. Investors are seeing the impact from our investments in technology, Sales and Marketing, and AsureMarketplace and their confidence shows up in our market capitalization. It’s an exciting time to be at Asure,” noted Pat Goepel, CEO and Chairman of Asure Software.

Approximately $12.1 trillion in assets are benchmarked against Russell’s U.S. indexes, which showcases the magnitude of investment funds that track these indexes​​. Being part of such a high-profile index can lead to significant inflows of capital into Asure Software, as funds that replicate the Russell 3000 Index will be required to hold shares of the company.

How Does This Affect Asure Software and Investors?

Institutional investors and fund managers often use indices like the Russell 3000 as a guide for their investment decisions. Therefore, Asure Software’s inclusion in the index is likely to attract increased attention from these investors, potentially resulting in a larger shareholder base and increased liquidity for the company’s shares.

For individual investors, the addition to the Russell 3000 Index may also provide an added degree of confidence in Asure Software. It serves as a stamp of approval, as it means the company now sits among the largest and most influential companies in the United States.


In conclusion, Asure Software’s (NASDAQ: ASUR) recent addition to the Russell 3000 Index marks an important milestone in the company’s growth trajectory, recognizing its consistent performance and burgeoning influence within the HCM software solutions industry. This inclusion not only bolsters the company’s visibility within the investment community, but also sets the stage for increased institutional investor engagement. For individual investors, this development serves as a seal of credibility, positioning Asure among the giants of American industry.

As approximately $12.1 trillion in assets are benchmarked against Russell’s U.S. indexes, this advancement presents a potentially lucrative opportunity for significant capital inflows into Asure Software. This new phase is likely to attract greater investor attention, which may lead to a more diversified shareholder base and increased liquidity for Asure’s shares. Ultimately, Asure Software’s listing in the Russell 3000 Index validates its strategic trajectory and ushers in an exciting chapter in its continued ascendance.


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