EFGH, an Indian ad agency, releases a How-to-hack noisy-debates video, #ShowYourVoice.

April 24, 2024 at 06:41 AM EDT

News debates have degenerated into a chaos of biased voices. Emmanuel Upputuru founder of EFGH, has released a video demonstrating a simple hack for all panellists who find it challenging to express their points of view on television news shows.

Gurgaon, Haryana Apr 24, 2024 (Issuewire.com) - EFGH Brand Innovations is a new-age advertising agency based out of Gurgaon, India. It was started by multiple Cannes Lions winner Emmanuel Upputuru.

In the video Emmanuel Upputuru, an award-winning creative director, seamlessly integrates himself into various news debates, brandishing a simple tool: a piece of paper and a powerful message.

Click the link to see the hack:

#ShowYourVoice

#ShowYourVoice: How It Works

The video opens with an inspiring quote by Desmond Tito: "Don't raise your voice, improve your argument". Then it asks, "But how do you share your perfect argument on news debates? Haven't they become like fish markets? Guests talk over each other. Guests are constantly interrupted. Some don't even try to speak. Some are even muted. Next time you are invited as a guest, don't feel voiceless. Try this hack:

Then Emmanuel Upputuru appears out of nowhere in one of the news debates and holds out a piece of paper with the line: Take a piece of paper. Write your main argument. Show it to the camera. Hold till they get it." Each line is in a different debate on a different channel.

Empowering Every Voice

Despite being invited to share insights, guest panelists find themselves muffled by the cacophony of louder voices, leaving their perspectives unexpressed. Upputuru's innovation ensures that even if fellow panelists or even the host attempts to drown out a voice, #ShowYourVoice provides an alternative, accessible channel for communication. No longer will important perspectives be lost in the verbal crossfire.

News channels are often accused of being biased. Recently some political parties even boycotted shows where they felt they wouldn't be given a fair chance to speak. #ShowYourVoice has been designed to empower all such guests, so they can go boldly and participate in any debate.

Emmanuel says, "News Debates are very disturbing. It's a landscape where nobody seems willing to listen to others' perspectives. I am tired of seeing panelists struggle to make themselves heard over the clamor of voices. The solution seemed obvious like I was wondering why don't they just #ShowYourVoice. I believe every voice needs a chance to be heard, and #ShowYourVoice is a hack for democratizing the freedom of expression. I hope this will force hosts to not take guest panelists for granted and find a way to let everyone express themselves and host better shows."

The Future of Panel Debates

As #ShowYourVoice makes its debut in the world of news debates, Emmanuel envisions a future where discourse is not just vocal but visual. This tool marks a significant step towards more inclusive and meaningful discussions on even the most contentious issues.

About EFGH

EFGH Brand Innovations is a new-age branding and communications agency based out of Gurgaon. It was started by the award-winning creative director Emmanuel Upputuru. The agency has created successful campaigns for MG Motor, McCain Foods, DCM Shriram, TVS, HCLTech, Lectrix EV, Giving Tuesday and JJ Tax.