- Two-part market study focused on response to TAAT concept, brand image and product-user experience
- Responses enabled company to make near-term business decisions based on a combination of practical, theoretical insights
- Noteworthy results from the study focus on price and ordering availability
Price and the ability to purchase online are key factors for adult-age smokers, according to a recent two-part market research study conducted for TAAT Lifestyle & Wellness (CSE: TAAT) OTCQB: TOBAF) by Toronto-based market research firm Burak Jacobson Partners Inc. The study specifically focused on response to the TAAT(TM) concept, brand image and product-user experience; general response indicated that majority of participants have an overall positive impression of the company, which recently launched its flagship product TAAT(TM), a tobacco-free, nicotine-free cigarette alternative.
“Conducting this study among smokers aged 21+ in Ohio and neighboring states after launching the product in Q4 2020 enables us to make near-term business decisions based on a combination of…
For more information, visit the company’s websites at www.TryTAAT.com and www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
About InvestorWire
InvestorWire is the wire service that gives you more. From regional releases to global announcements presented in multiple languages, we offer the wire-grade dissemination products you’ll need to ensure that your next press release grabs the attention of your target audience and doesn’t let go. While our competitors look to nickel and dime you with hidden fees and restrictive word limits, InvestorWire keeps things transparent. We offer UNLIMITED Words on all domestic releases. While other wire services may provide a basic review of your release, InvestorWire helps you put your best foot forward with complimentary Press Release Enhancement.
With our competitors, the work is done the second your release crosses the wire. Not with InvestorWire. We include follow-up coverage of every release by leveraging the ever-expanding audiences of the 50+ brands that make up the InvestorBrandNetwork.
Get more out of your next press release with InvestorWire. It’s unlike anything you’ve seen before.
For more information, please visit https://www.InvestorWire.com
Please see full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN, wherever published or re-published: http://ibn.fm/Disclaimer
InvestorWire (IW)
8033 Sunset Blvd Suite 1037-IW
Los Angeles, CA 90046
310.299.1717 Office
www.InvestorWire.com
Editor@InvestorWire.com
InvestorWire is part of the InvestorBrandNetwork.
