In the USA in 2020 the most streamed genre of music statistics now show was Rap and Hip Hop with over 30% of all music streamed coming from this genre according to data compiled by Billboard.
When it came to on demand video streams, R&B/Hip hop actually claimed over 33% of all plays.
As far as audio streaming was concerned 30.7% of all on-demand plays were claimed by R&B/Hip Hop whereas across both categories R&B/Hip Hop claimed 31.1%
These startling figures meant that the ‘R&B/hip-hop’ category increased its market share of total ‘album-equivalent sales’ in the US in 2020, which take into account physical sales, digital sales, and streaming.
Meanwhile surprisingly, Rock was the second most popular genre in the US in 2020, across all formats and also across in-demand streaming platforms as well.
Rock claimed 16.3% of on-demand audio streams in the US last year, ahead of Pop on 13.1%.
“It would appear that the apparent resurgence in Rock,” says Music Industry Analyst Donald Malter, “is lead by an increase in the market share of the so called Legacy Artists such as Queen (Greatest Hits) and Elton John (Diamonds, his own Hits compilation).”
Donald Malter over the past 35 years has worked for, Elektra Records (Warners), Zomba Music (SONY), Verve (Universal Music Group), BMG Chrysalis (BMG Music) as well as numerous other clients. He is an “in demand” Consultant specialising in introducing Private Equity Investment into Entertainment Projects.
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