Keynote Competitive Research, the industry analysis group of Keynote (Nasdaq:KEYN), today announced it would make itself readily available to media on Black Friday (the day after Thanksgiving), throughout the holiday weekend, Cyber Monday and through Christmas for reporting on the technical quality (responsiveness and reliability) of leading retail Web sites. Media interested in receiving “Keynote Media Updates” regarding how leading Web sites are performing during this period of time and/or to schedule an interview should email their request to: dcahill@roaringcommunications.com and dberkowitz@keynote.com.
The source of Keynote’s reporting are The Keynote Retail Web Transaction Performance Indices, transaction performance indices comprised of leading online shopping sites across three retail categories: apparel, electronics and books & music. The Keynote Retail Transaction Performance Indices measure and benchmark the performance for a standard online shopping transaction for each leading retail site, including product search, shopping cart, and check out process performance.
The data used to create Keynote’s indices is collected in real time on an hourly basis from 10 cities across the U.S., providing an up-to-the-minute barometer of online consumer experience throughout the 2007 holiday shopping season. The index data is collected using Transaction Perspective® 8.0, Keynote’s market-leading Web site performance measurement and monitoring service.
Keynote will also be publishing a Keynote Competitive Research report in January examining and summarizing the performance of leading retail Web sites over the holiday season. That report will be available for purchase by retail companies.
Further information on the Keynote Retail Performance Indices is available online at:
http://www.keynote.com/keynote_competitive_research/performance_ indices/retail/retail_index.html (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
Sites Included on Keynote’s Retail Web Transaction Performance Indices
Apparel sites on Keynote’s indices include: Abercrombie & Fitch (NYSE:ANF); Banana Republic (NYSE:GPS), Eddie Bauer (Nasdaq:EBHI); Foot Locker (NYSE:FL); Gap (NYSE:GPS); JC Penney (NYSE:JCP); JCrew; Macy’s (Federated Department Stores, NYSE:FD); Neiman Marcus; Nordstrom (NYSE:JWN); Saks Fifth Avenue (NYSE:SKS); Sears (Nasdaq:SHLD); and Zappos.
Books and music sites on Keynote’s indices include: AbeBooks.com; Amazon.com (Nasdaq:AMZN); Barnes & Noble (NYSE:BKS); Borders (NYSE:BGP); Buy.com; Overstock.com (Nasdaq:OSTK); Target (NYSE:TGT); Wal-Mart (NYSE:WMT).
Retail electronics sites on Keynote’s indices include: Amazon.com (Nasdaq:AMZN); Best Buy (NYSE:BBY); Buy.com; CDW (Nasdaq:CDWC); Circuit City (NYSE:CC); Dell (Nasdaq:DELL); Office Depot (NYSE:ODP); OfficeMax (NYSE:OMX); Overstock.com (Nasdaq:OSTK); Staples (Nasdaq:SPLS); Toys R Us (NYSE:XKE); Wal-Mart (NYSE:WMT).
About Keynote
Keynote Systems (Nasdaq:KEYN) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
Keynote helps over 2,700 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.
Contacts:
Dan Berkowitz, 415-518-7870 (Cell)
dberkowitz@keynote.com
or
Roaring
Communications
Dan Cahill, 917-617-0106 (Cell)
dcahill@roaringcommunications.com
