Customers can now access relevant information to guide sellers through each stage of the buying cycle and help improve lead conversion by 15 percent or more • MobilePaks taps into the power of salesforce.com’s social, mobile and connected cloud technologies to help accelerate business transformation for the connected world
PRLog - May 6, 2014 - PORTLAND, Ore. -- MobilePaks, a marketing and sales enablement tool, today announced it has launched Guided Selling on the Salesforce1 AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. MobilePaks guides the development and delivery of confidence-increasing and performance-boosting capabilities to sales and customer service. Leveraging the MobilePaks Relevance Engine™, reference materials, short training bursts and customer facing collateral are automatically recommended within salesforce.com, making it easy for sellers to find real-time information on any device.
Integrated with the Salesforce1 Customer Platform, the new social, mobile and cloud customer platform built to transform sales, service and marketing apps, MobilePaks is currently available on the AppExchange at www.appexchange.com.
Comments on the News:
· “Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ron Huddleston, senior vice president, ISV & Channel, salesforce.com. “By leveraging the power of the Salesforce1 Customer Platform, MobilePaks provides customers with the proven social, mobile and connected cloud technologies to accelerate business success.”
· “Buyers are more knowledgeable than ever before and sales people need real-time, relevant support at the moment it matters to drive valuable conversations with prospects,” said Chanin Ballance, CEO, MobilePaks. “MobilePaks’ simple user interface, easy search function and salesforce.com integration make it easy for sellers to find real-time, information on any device to drive better prospect conversations and improve sales productivity.”
Connect in a Whole New Way with Social, Mobile and Connected Cloud Technologies
When sellers can quickly find relevant support and apply it in their moment of need, they will not only drive better conversations with prospects and customers, but improve lead conversion by 15 percent or more.
MobilePaks collects data from multiple sources (e.g., stage in the sales cycle, buyer persona, customer buying history, product interest, manager preference, etc.) to automatically recommend support unique to the seller’s need at that specific time within salesforce.com. For example, when a lead or opportunity is assigned to a seller, MobilePaks automatically suggests relevant support such as the company's product information, discovery questions, success stories and/or proof points. With MobilePaks, sales people are also able to use sales cycle stages to filter information within salesforce.com, so they can quickly access the reference materials, short training snippets and customer facing collateral most relevant in one click.
Product Key Features
Drawing on the science of knowledge retention, MobilePaks tools and templates guide marketers to add and convert content in a way that sellers learn, use and retain. The user experience also increases engagement and quick absorption of important information through interactive and easy-to-digest formats to maximize sales effectiveness and cement the knowledge in long-term memory.
MobilePaks also enables marketers with a single cloud-based location to store content centrally and synch with other repositories, so that changes made to a Pak are automatically reflected everywhere that Pak is viewed, including salesforce.com. This helps to ensure that sellers have access to marketing collateral that is up-to-date and on-message. Plus, through feedback forms and knowledge checks, marketers can gain insight into which pieces are most influential to selling and can continue to improve their internal and external marketing efforts.
Additional Resources
· Guided Selling App
· @MobilePaks
· MobilePaks on LinkedIn
About MobilePaks
MobilePaks helps customer facing employees maximize effectiveness and productivity by providing them with short bits of knowledge when and where they need it. From product updates and competitive intelligence to how-tos, employees can access knowledge with two clicks from any device – as well as share approved content with customers. Marketing and Sales leaders glean insights to track behavior, needs and direct feedback for better alignment. MobilePaks solutions are available as stand-alone web applications and can also be integrated with partner portals and CRM systems like Salesforce, Oracle CRM and Microsoft Dynamics. For more information, contact MobilePaks at 1-800-737-8481 or visit www.mobilepaks.com.
About the Salesforce1 AppExchange
The Salesforce1 AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and more than 2 million customer installs, it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce1 Customer Platform is the new social, mobile and cloud customer platform for building next generation apps, powering Salesforce CRM and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange.
Salesforce, Salesforce1, AppExchange and others are among the trademarks of salesforce.com, inc.
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MobilePaks Launches Guided Selling on Salesforce1 AppExchange, the World's Leading Business Apps Marketplace
May 06, 2014 at 11:00 AM EDT
