Aviorify has crafted an easy-to-use template for their clients to use when writing news articles. They hope that this will make the ordering process on their website easier for their clients.
"I really hope that this article can help provide the basic structure, look, and feel of how a press release should be," said one of Aviorify's expert writers, "I created the template to show off all the different formatting options that our clients can use when writing their own press release."
Aviorify team works with hundreds of news sites, all of which have unique requirements for news articles. However, the team has put together a list of easy-to-follow guidelines for writers to meet the needs of all news sites:
- Articles must be in Press Release format.
- Articles must be between 350-800 words.
- The headline must summarise the article in a single line and should include your brand name.
- Writers must use a professional tone without exaggeration or hype.
- You may include 1 link for every 250 words (5 links maximum).
- Articles may include 1 image for every 250 words.
- Articles must be written in English.
"There's a lot of room for creativity within a press release," Aviorify's expert writer continues, "the writer can include things like images, links, quotes, bullet points, and use bolded text for headings. This really gives the writer a lot of flexibility".
When asked what the most common mistakes she sees in press releases say, "well, usually there are two things I see almost daily. The first is that the article is not a press release at all. Many people write blog posts or sales pitches that our news networks simply will not approve. The second is either using too many images or too many links. Anyone who has experience in search engine optimization knows that too many links can hurt your ranking on Google. We suggest 2-3 images and a maximum of 5 links".
The easy solution to writing The writing team over at Aviorify has successfully published hundreds of Press Releases that meet their news networks' requirements and their client's goals. They offer this writing service for clients who want to save time writing and hand that task over to professionals.
Conclusion For anyone who wants to write their own press release, Aviorify offers a great template to help write it. Along with the writing guidelines linked on their help center, writing a newsworthy article has never been easier.