Social commerce platform Pinterest (NYSE: PINS) missed Wall Street’s revenue expectations in Q4 CY2025, but sales rose 14.3% year on year to $1.32 billion. Next quarter’s revenue guidance of $961 million underwhelmed, coming in 2.1% below analysts’ estimates. Its non-GAAP profit of $0.67 per share was in line with analysts’ consensus estimates.
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Pinterest (PINS) Q4 CY2025 Highlights:
- Revenue: $1.32 billion vs analyst estimates of $1.33 billion (14.3% year-on-year growth, 0.8% miss)
- Adjusted EPS: $0.67 vs analyst estimates of $0.67 (in line)
- Adjusted EBITDA: $541.5 million vs analyst estimates of $547.1 million (41% margin, 1% miss)
- Revenue Guidance for Q1 CY2026 is $961 million at the midpoint, below analyst estimates of $981.8 million
- EBITDA guidance for Q1 CY2026 is $176 million at the midpoint, below analyst estimates of $205.4 million
- Operating Margin: 22.8%, in line with the same quarter last year
- Free Cash Flow Margin: 28.8%, down from 30.3% in the previous quarter
- Monthly Active Users: 619 million, up 66 million year on year
- Market Capitalization: $12.9 billion
Company Overview
Created with the idea of virtually replacing paper catalogues, Pinterest (NYSE: PINS) is an online image and social discovery platform.
Revenue Growth
Examining a company’s long-term performance can provide clues about its quality. Any business can have short-term success, but a top-tier one grows for years. Thankfully, Pinterest’s 14.6% annualized revenue growth over the last three years was solid. Its growth surpassed the average consumer internet company and shows its offerings resonate with customers, a great starting point for our analysis.
This quarter, Pinterest’s revenue grew by 14.3% year on year to $1.32 billion but fell short of Wall Street’s estimates. Company management is currently guiding for a 12.4% year-on-year increase in sales next quarter.
Looking further ahead, sell-side analysts expect revenue to grow 14.5% over the next 12 months, similar to its three-year rate. This projection is healthy and implies the market is forecasting success for its products and services.
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Monthly Active Users
User Growth
As a social network, Pinterest generates revenue growth by increasing its user base and charging advertisers more for the ads each user is shown.
Over the last two years, Pinterest’s monthly active users, a key performance metric for the company, increased by 11.4% annually to 619 million in the latest quarter. This growth rate is strong for a consumer internet business and indicates people love using its offerings. 
In Q4, Pinterest added 66 million monthly active users, leading to 11.9% year-on-year growth. The quarterly print isn’t too different from its two-year result, suggesting its new initiatives aren’t accelerating user growth just yet.
Revenue Per User
Average revenue per user (ARPU) is a critical metric to track because it measures how much the company earns from the ads shown to its users. ARPU can also be a proxy for how valuable advertisers find Pinterest’s audience and its ad-targeting capabilities.
Pinterest’s ARPU growth has been strong over the last two years, averaging 6.3%. Its ability to increase monetization while quickly growing its monthly active users reflects the strength of its platform, as its users continue to spend more each year. 
This quarter, Pinterest’s ARPU clocked in at $2.16. It grew by 1.9% year on year, slower than its user growth.
Key Takeaways from Pinterest’s Q4 Results
It was good to see Pinterest increase its number of users this quarter. On the other hand, its revenue guidance for next quarter missed and its EBITDA guidance for next quarter fell short of Wall Street’s estimates. Overall, this was a softer quarter. The stock traded down 15.9% to $15.54 immediately after reporting.
Pinterest may have had a tough quarter, but does that actually create an opportunity to invest right now? The latest quarter does matter, but not nearly as much as longer-term fundamentals and valuation, when deciding if the stock is a buy. We cover that in our actionable full research report which you can read here (it’s free).
