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Why Sirius XM (SIRI) Stock Is Trading Up Today

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What Happened?

Shares of satellite radio and media company Sirius XM (NASDAQ: SIRI) jumped 2.1% in the afternoon session after positive commentary highlighted the company's unique business model, recent strategic developments, and strong financial targets. 

Favorable reports pointed to Sirius XM's position as the sole satellite radio operator, which affords it strong pricing power. The company's revenue structure, with over three-quarters derived from subscriptions rather than advertising, was also seen as a key strength, making it less vulnerable to economic downturns. Strategic developments supported the positive sentiment, including the renewal of Howard Stern's contract through 2028, securing key content for the platform. The company also set a target of $1.5 billion in free cash flow by 2027, aided by $200 million in annualized cost savings achieved in the previous year.

After the initial pop the shares cooled down to $20.45, up 2.3% from previous close.

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What Is The Market Telling Us

Sirius XM’s shares are quite volatile and have had 15 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 2 months ago when the stock gained 10.1% on the news that the company reported third-quarter results that surpassed analyst expectations for both revenue and profit. The satellite radio company reported a GAAP profit of $0.84 per share, a significant turnaround from a loss in the same period last year and 7.9% above consensus estimates. Revenue for the quarter was flat year-on-year at $2.16 billion but still beat forecasts. Despite a year-on-year decline of 574,000 total subscribers, investors appeared to focus on the improved profitability. A key highlight was the company's free cash flow of $257 million, with the free cash flow margin expanding to 11.9% from just 1.1% in the prior year's quarter.

Investors who bought $1,000 worth of Sirius XM’s shares 5 years ago would now be looking at an investment worth $331.36.

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