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Starfish and ConnectedFresh Announce Strategic Partnership to Expand End-to-End Supply Chain Visibility

(PRUnderground) February 10th, 2026

Starfish, a supply chain connectivity platform that enables traceability and data sharing across food industry systems, today announced a strategic partnership with ConnectedFresh, a leading provider of real-time IoT monitoring solutions for food safety and operational visibility.

Through this collaboration, Starfish will integrate ConnectedFresh’s environmental and condition-monitoring data into broader traceability and supply chain data ecosystems, giving food companies a more complete, end-to-end view of their operations by combining real-time sensor data with traceability and partner data flows.

With ConnectedFresh’s hardware-agnostic monitoring platform and Starfish’s neutral connectivity layer, customers can leverage their existing devices while improving visibility and transparency across the supply chain — without requiring costly rip-and-replace projects.

“Food companies are under increasing pressure to improve visibility, compliance, and operational efficiency,” said Wiggs Civitillo, CEO of Starfish. “By connecting ConnectedFresh’s real-time condition data with broader supply chain and traceability data, we’re helping customers move beyond siloed systems toward a more integrated, transparent, and resilient data ecosystem.”

The partnership supports organizations working to strengthen food safety programs, improve compliance readiness, reduce waste, and respond more effectively to supply chain disruptions by enabling data to flow across platforms, partners, and technologies already in use.

“ConnectedFresh has always focused on delivering real-time operational visibility that protects food safety and quality,” said Tushar Agrawal, CTO of ConnectedFresh. “Our partnership with Starfish enables us to connect that live operational intelligence into broader supply chain and traceability ecosystems—helping customers move from reactive compliance to proactive prevention.”

Together, Starfish and ConnectedFresh aim to deliver greater visibility and transparency across the supply chain, helping food companies adapt to changing regulations and increasing customer expectations.

About ConnectedFresh

The ConnectedFresh platform delivers continuous visibility into environmental conditions and critical control points across facilities, transportation, and storage environments, turning condition, operational, and compliance signals into immediately actionable insights and alerts, and audit-ready reporting. Learn more at www.connectedfresh.com

About Starfish Technology Inc

Starfish is the leading network for supply chain traceability, helping food companies share data with partners using the systems they already trust. By harmonizing data across systems, Starfish enables secure, real-time collaboration across the supply chain. Designed for interoperability, security, and automation, it empowers businesses to unlock better insights, reduce risk, and build more connected, compliant, and resilient supply chains. Learn more at www.starfish-network.com.

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