Damon Burton's exclusive experience at his lakefront Bear Lake property sells out in days, drawing entrepreneurs ready to level up

(PRUnderground) January 20th, 2026

Damon Burton, founder of SEO National and Optimized Artificial Intelligence, has officially sold out his exclusive, SEO + AI Optimization Retreat, to be hosted at his custom-built, luxury lakefront home on Bear Lake, just weeks after announcing it.

He’s holding it in one of the most stunning and serene winter landscapes in North America; this invite-only 2.5-day retreat attracted a select group of growth-minded entrepreneurs who wanted more than a workshop; they wanted a transformation.

“This isn’t about slideshows or conference halls,” Burton said. “This is about escaping the noise, sitting fireside in the mountains, and learning how to scale smarter in a quiet, distraction-free environment. We will focus on SEO, AI, and agency growth, but everyone walks away with clarity on life, too.”

Set against the backdrop of Bear Lake’s turquoise-blue waters, the only lake of its kind in North America, the retreat offers more than mentorship. It is an experience unlike any other: an immersive reset. Attendees will stay in guest suites, each with floor-to-ceiling views of the snow-covered lake. From arcade showdowns in Burton’s private game room (NBA Jam, Street Fighter, Galaga, and more) to steak dinners at a legendary hillside restaurant overlooking the frozen shoreline, every moment is curated for focus, fun, and deep learning.

“We will pick them up at the airport, drive them through snow-packed canyons along the Utah-Idaho border, and then dig in for two and a half days of strategy, structure, and personal breakthroughs,” said Burton.

While the winter getaway offers luxury, the learning will go deeper:

• How to “Find the Money”: Keyword research strategies that actually drive ROI.
• SEO Technical Structures That Scale: Without the guesswork or fluff.
• Content That Connects and Converts: Built to rank and resonate.
• Personal Brand Positioning: Damon’s behind-the-scenes framework for attracting top-tier clients like the Utah Jazz’s Team Store and Real Salt Lake’s America First Field without content calendars or trending hacks.
• Running a Real Agency: Systems, expectations, and client education strategies that help entrepreneurs stop chasing and start leading.

One past participant now leads an SEO agency generating $250,000/month. Others, not even in SEO, have broken six-figure months from mastering positioning and strategic clarity.

“They came for SEO,” Burton said, “but they left with the additional knowledge to run their business and life with more precision.”

This retreat was capped, but there was no landing page and no paid ads. Just an offer sent to Burton’s audience, an audience that knows the results behind his name. With an option to bring a +1 or business partner, each seat represented more than just a room. It was a seat at the fire, at the table, and in the driver’s seat for a business reset.

“This isn’t for everyone,” Burton added. “It’s for those who love the cold quiet of mountain lakes, who are ready to be challenged, and who don’t want another rah-rah pitch deck. This is for people ready to scale their mind, not just their metrics.”

Damon Burton is a 17-year SEO veteran, the founder of SEO National, and the creator of Optimized Artificial Intelligence — an agency focused on helping brands rank in AI-driven search platforms like ChatGPT, Claude, and Google AI Overview. He has helped entrepreneurs, e-commerce brands, and even NBA teams increase visibility without relying on ads.

His teachings go beyond tactics. They center on thinking differently, leading confidently, and building businesses that aren’t at the mercy of algorithms or agency chaos.

For more information about the future of AI SEO, visit www.OptimizedArtificialIntelligence.com.

About Optimized Artificial Intelligence

Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.​

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Original Press Release.