Plastic surgeon and CEO of Ad Vital provides expert insight into overcoming common communication challenges aesthetic medical practices face in Doximity article.
(PRUnderground) August 29th, 2025

Dr. Shitel Patel, Founder and CEO of Ad Vital, experienced the effects poor communication can have on growing aesthetic practices during his time as a plastic surgeon. Now the CEO of Ad Vital, the creator of a CRM platform designed to overcome these challenges, Dr. Patel is sharing his experience and expertise with other practitioners through Doximity’s Op-Med platform. In his article “Navigating Communication Challenges in Aesthetic Medicine,” Dr. Patel discusses his own experiences as a double-boarded plastic surgeon in Houston and offers practical solutions to the problems arising from poor communication in aesthetic practices.
Dr. Patel’s article sheds light on the chaos that often results when practices rely on a combination of disconnected tools. Ad Vital is a technology-driven solution for aesthetic and plastic surgery practices that specializes in consolidating information into one tool to automate and streamline operations. Ad Vital’s aesthetic practice CRM integrates the tools practices need to deliver exceptional care and scale efficiently from patient communication to lead generation and follow-ups. It helps practices build long-term success through innovation, allowing physicians to focus on patient outcomes.
“In this article, I wanted to highlight a critical issue that many aesthetic practices face — inefficiency due to fragmented communication tools,” says Dr. Patel. “Unfortunately, the experience I share about leads falling through the cracks is one that many practice owners and staff can relate to. The good news is, there’s a solution that can work for them the way it worked for me. With the right CRM automation, practices can centralize communication, streamline workflows, and eliminate the chaos that often leads to patient dissatisfaction.”
By consolidating messages into a single, searchable timeline, Dr. Patel was able to dramatically improve his practice’s responsiveness and streamline operations, resulting in higher patient satisfaction, fewer missed consultations, and a less stressed team. The transformation also involved shifting the practice from a reactive to a proactive mindset, where patients felt consistently heard and valued from the first point of contact. Ad Vital’s aesthetic and plastic surgery CRM provides a holistic solution to hurdles like missed leads, disorganized communication, and inefficient workflows.
Dr. Patel’s article, published on Doximity’s Op-Med on July 21st, offers actionable insights for aesthetic practice owners looking to improve their communication systems. With over a decade of experience in the medical and tech industries, Dr. Patel is committed to helping practices grow sustainably and maintain a high standard of care.
To learn more about Ad Vital and how its CRM helps aesthetic medicine practitioners improve communication in their practice, visit www.AdVitalMd.com.
About Ad Vital
Ad Vital is an AI-powered practice management platform for aesthetic practices and medspas. They streamline operations by automating appointment scheduling, patient communication, and payment processing tasks.
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Original Press Release.