Traverse Bay Farms Partners with Author Andy LaPointe to Educate Seniors on Scam Prevention
(PRUnderground) August 19th, 2024
Traverse Bay Farms, a leader in the gourmet food and natural health industry, is proud to announce its partnership with author and financial expert Andy LaPointe to raise awareness and educate seniors about the growing threat of scams. Together, they aim to equip seniors and their families with the knowledge and tools they need to protect themselves from fraud and deception in today’s digital age.
Andy LaPointe, author of the book “Senior Savvy: A Comprehensive Guide to Avoiding Scams: Winning the Fight Against Fraud and Deception,” brings a wealth of expertise to this initiative. His book delves into the intricacies of both offline and online scams, offering readers an in-depth understanding of how these fraudulent schemes operate and evolve. With a focus on practical advice, the book is a roadmap for seniors to safeguard themselves against scams that range from door-to-door deceptions to sophisticated online ploys.
Senior Savvy is available on Amazon and covers a broad spectrum of scams, including:
- Door-to-door scams
- Telephone scams
- Mail scams
- Phishing emails
- Social media scams
- Online shopping and auction scams
- Cryptocurrency scams
- Romance and dating scams
The guide not only exposes the mechanics of these scams but also explores the psychology behind them, detailing how scammers exploit victims and how these tactics have evolved in the digital era.
What sets Senior Savvy apart is its focus on actionable strategies. Readers will learn essential skills such as:
- Internet safety fundamentals
- Creating and managing strong passwords
- The importance of regular software updates
- Protecting oneself on social media
- Safe online shopping practices
- Recognizing and reporting phishing attempts
For those who have fallen victim to a scam, the guide also provides critical steps to take for recovery, reporting the scam, and accessing resources for assistance.
“Throughout my career in financial services, I’ve seen firsthand the devastating effects of scams on individuals and families,” said Andy LaPointe. “My goal with Senior Savvy is to empower seniors to protect themselves and their loved ones by becoming well-informed and vigilant.”
Traverse Bay Farms, known for its award-winning cherry products, cherry juice, cherry capsules, no-added sugar dried cherries and natural health supplements, is committed to enhancing the well-being of its customers. This partnership is a natural extension of that mission, providing valuable educational resources alongside their premium products.
Together, Traverse Bay Farms and Andy LaPointe are not just selling a product—they are creating a movement to protect seniors from becoming victims of fraud. By offering Senior Savvy to their customers, Traverse Bay Farms is taking a proactive stance in the fight against scams.
For more information about Senior Savvy and Traverse Bay Farms’ initiatives, visit www.traversebayfarms.com
About Traverse Bay Farms / Fruit Advantage
Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company
With over 42 national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.
Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.
Discover Fruit Advantage: Health-Boosting Fruit Supplements
Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.
Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!
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