The RED Carpet Connection, LLC, led by international publicity strategist and neuroscientist Dr. Andrea Adams-Miller, announced today the launch of upgraded press release services. The updates introduce measurable tools that allow organizations to track media coverage, monitor sentiment, and evaluate message consistency across campaigns.
According to a 2024 report by the Institute for Public Relations, more than 70 percent of communication executives identified measurable outcomes as a top priority for evaluating effectiveness. The RED Carpet Connection’s upgraded framework reflects this industry shift by focusing on transparency and data-driven evaluation.
Press releases now function as part of broader communication strategies. They link organizational updates with brand identity, ensuring consistent messages across multiple outlets. Research has shown that readability and release timing contribute directly to increased media attention (Fuoco et al., 2023).
The upgrades emphasize outcomes that can be measured. Organizations can review how announcements are picked up by media, compare recognition across reporting periods, and assess whether messages align with communication goals.
“Your story is more than a headline,” says Dr. Adams-Miller. “With these upgrades, every release can be tracked for coverage, analyzed for consistency, and evaluated for its role in long-term communication planning.”
Adaptability is also included. Press releases can be reframed into blog content, newsletters, or social media updates. Research indicates that this type of repurposing builds trust by reinforcing a coherent narrative (Mills & John, 2024).
The upgrades reinforce transparency by providing a reliable format for addressing industry developments, community initiatives, or company milestones. Announcements of partnerships, leadership appointments, and achievements serve as verifiable records of organizational progress.
Visual elements are also part of the new framework. Infographics, videos, and supporting images can be integrated with structured writing to improve clarity and accessibility. Measurement tools allow organizations to track distribution results, monitor brand mentions, and analyze sentiment changes associated with their communication strategies.
“Press releases remain both records of fact and tools of communication,” adds Dr. Adams-Miller. “These upgrades ensure that announcements are not only issued but also measured, reviewed, and refined.”
The RED Carpet Connection confirmed that the upgraded press release services are now part of its communication offerings.
https://youtu.be/5NYcvqpesMQ?si=dqPTv7BLWPR07YNS
About Dr. Andrea Adams-Miller
Dr. Andrea Adams-Miller is the CEO and Founder of TheREDCarpetConnection.com, an international publicity and business consulting firm working with CEOs, elite entrepreneurs, celebrities, athletes, and influencers. She has appeared in over 2,500 media interviews, including 20/20, E! News, and ABC, and has spoken in 27 countries, including for organizations such as Sony and Google. A certified master neuroscientist with three PhDs, she is also certified in neurofeedback and biofeedback.
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For more information about TheREDCarpetConnection.com, LLC, contact the company here:
TheREDCarpetConnection.com, LLC
Dr. Andrea Adams-Miller
419-722-6931
AndreaAdamsMiller@TheREDCarpetConnection.com
8155 Township Road 89, Findlay, OH 45840
