TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today announced that it has consolidated reports from its distributors and retail partners in the United States as of the end of calendar 2021 and has confirmed that all three TAAT(TM) varieties (Original, Smooth and Menthol) are now sold in at least 2,000 retail stores in 31 states. Under the leadership of Setti Coscarella, whose career in the tobacco industry included the commercialization of alternatives to tobacco cigarettes known as reduced-risk products (“RRPs”), TAAT has curated a nationwide network of distributors while establishing a robust and scalable supply chain for manufacturing TAAT in commercial quantities, including in-house production of the Beyond Tobacco(TM) base material. “During the first year in which TAAT has been sold at retail, we brought our total store count to at least 2,000 in the United States alone, across 31 states,” said TAAT Chief Executive Officer Setti Coscarella. “As we continue to add distributors to our roster, we benefit from new opportunities to match TAAT with tobacco retailers through settings such as cash-and-carry warehouses, where decision-makers for independent retailers can be converted on the spot in a very similar manner to our sales processes at trade shows and conventions. Although being in cash-and-carry outlets has enabled us to very efficiently place TAAT in locally owned and operated points of sale across the country, this wholesale format does not always afford us the ability to capture the names and addresses of retailers who have purchased cases of TAAT on a wholesale basis. While this creates the potential disadvantage of being unable to list 100% of all TAAT retailers on the TryTAAT store locator, we consider it to be a consequence of growth as a national-scale CPG brand. It is for this very reason that even the most popular CPG products from the most prominent global brands do not have precise store-by-store visibility into where their goods are sold. After all, growing and protecting market share is a far higher priority than maintaining an exceptionally granular tally of stores. Since we have been able to affirmatively verify the availability of TAAT in a minimum of 2,000 stores in the United States, we are pleased that we have managed to reach this milestone in just over one year of TAAT being on the market, and our objective is to build upon this success in 2022 and beyond as we set our sights on new markets globally.”
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About TAAT Global Alternatives Inc.
The company has developed TAAT(TM), which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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