TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today announced that it will begin offering the inaugural collection of TAAT(TM) branded apparel and accessories to smokers aged 21+ in the United States through its TryTAAT e-commerce portal starting in the first quarter of 2022. “The TAAT brand identity is built around the better choice represented by TAAT Original, Smooth, and Menthol for smokers aged 21+ compared to tobacco cigarettes. For many consumer brands that have a subculture of loyal followers, the core product itself is only the beginning of the overall brand experience,” said TAAT Chief Executive Officer Setti Coscarella. “Ancillary components of a given brand such as event sponsorships, merchandise and proprietary media all contribute to building a recognized, trusted and credible market presence in tandem with the commercialization of the actual product. Over the past year, we have actively curated the ‘TAAT Experience’ for smokers aged 21+ through high-visibility events across the United States in bull riding, professional boxing and live entertainment. We have been able to leverage this visibility as part of our launch in new markets, as it provides a dimension of tangibility to the TAAT brand in addition to the merits of the product itself. The TAAT merchandise collection is the next addition to this strategy at the request of numerous smokers aged 21+ who are eager to show their loyalty to the brand, and we are very excited to be offering a selection of apparel and accessories for smokers aged 21+ who are enthusiastic about making a better choice.”
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About TAAT Global Alternatives Inc.
The company has developed TAAT(TM), which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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