(Cwennen Corral - Staff Reporter - USA Digital Network - Natural Products Review)
- The innovation of Amazon Ads is a response to the increasing need for health and wellness products that allow brands to reach out to consumers who are more concerned about their health today.
Analysts have indicated that this market for these kinds of goods will shoot up from its current rate of $6.8 trillion a year by 2024 as every shopper in the world becomes interested in a healthy life.
A comprehensive first party analysis conducted by Amazon Advertising has helped brands make the most of this emerging market during 2022.
Health and wellness buyers want to be confident about buying decisions while shopping before they purchase a new brand name.
According to Kantar Health & Wellness Path to Purchase Survey 2022 (44% vitamins, 53% herbal/mineral supplements), consumers do research online when deciding on whether to buy new vitamin/ mineral supplement products.
Moreover, Amazon advertising stresses the significance of driving cross-product purchases and building customer loyalty.
In conclusion, Amazon Advertising insights and solutions are deliberately packed with strategic essentials when it comes to navigating through the dynamic health and wellness retail industry and ultimately enabling meaningful connections with consumers in this growing market segment.
