New York, New York--(Newsfile Corp. - May 13, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, has reported a marked increase in demand from U.S. banking institutions for UX audits and speed optimization in 2025.
Mobile Banking Users Drop Off in Seconds-Digital Silk Says UX Optimization Is Urgent
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As part of its ongoing work with clients in the financial services sector, Digital Silk notes that banks are increasingly prioritizing mobile-first design, intuitive interfaces and faster page loads to curb customer drop-off-particularly on mobile apps and responsive websites.
"Over the past quarter, we've seen a 36% rise in banking-related inquiries centered on improving mobile experience, user flows and load performance," says Gabriel Shaoolian, CEO of Digital Silk. "Financial institutions are recognizing that clunky navigation or even a two-second delay can lead to user drop-off and app abandonment. UX isn't just a bonus anymore-it's essential to customer retention."
U.S. Banking Brands Face Growing UX Pressure
Digital Silk attributes the trend to shifting consumer behavior and the rise of real-time mobile transactions. Banks working with the agency have increasingly sought out:
- UX audits to streamline complex dashboards and customer portals
- Speed enhancements that reduce bounce rates and increase log-in conversions
- Optimized application flows for credit, loan and savings products
- Seamless handoffs between desktop and mobile platforms
"This trend isn't limited to large institutions," Shaoolian adds. "Regional banks and credit unions are just as affected and are now investing heavily in design updates and backend improvements to keep users engaged."
UX Upgrades Backed by Results
In recent UX-focused engagements, Digital Silk has helped financial service providers reduce mobile bounce rates by up to 28% and increase engagement durations through modern design and performance-driven web development.
Digital Silk's New York-based team of UX strategists, developers and performance analysts is continuing to advise banks on custom solutions to stay competitive in an increasingly mobile-driven economy.
About Digital Silk
Digital Silk is an award-winning New York digital marketing agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to drive more conversions and digital marketing services to boost awareness and engagement.
Media Contact
Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com
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