On September 25, Chow Tai Fook Jewellery, the iconic Chinese jewelry house, participated in the Bonjour Brand Forum, held at the Eiffel Tower in Paris.
During his speech, Alan Chan, Chief Brand Officer of Chow Tai Fook Jewellery Group, highlighted the brand’s unique positioning, built on the alliance between traditional Chinese craftsmanship and contemporary global aesthetics.
Alan Chan underlined the brand's essence “The Chinese House of Timeless Craft and Beauty”. He underscored the importance of staying rooted in Chinese cultural identity. Chan emphasized that the brand’s strength lies in its ability to translate heritage into modern creations. Examples include jewelry inspired by Chinese characters and collections developed in collaboration with the Palace Museum, both of which stay true to their roots while resonating with international audiences. “Beauty is a universal language,” he added. Chow Tai Fook therefore seeks to craft designs and select materials that act as cultural bridges, conveying emotion beyond language barriers.
Chow Tai Fook is also transforming the customer experience with immersive retail concepts that express the brand’s strategy. Its redesigned stores feature curated displays highlighted by carefully placed touches of the brand’s signature “Chow Tai Fook Timeless Red”, offering visitors a modern journey through heritage and artistry. For Alan Chan, the adoption of red as the brand’s signature color further illustrates Chow Tai Fook’s dedication to turning centuries-old symbols of Chinese culture into a source of global inspiration. The unveiling of its CTF Rouge Collection perfectly showcases the brand’s commitment to advancing modern jewelry aesthetics to global audiences.
Founded in 1929, Chow Tai Fook has become a globally recognized ambassador of Chinese culture and craftmanship. Today, the brand operates over 6,000 stores across China and multiple locations globally. Its reputation rests on uncompromising standards of quality, craftsmanship, and customer trust. As the “Chinese House of Timeless Craft and Beauty,” the jeweler combines gold and platinum with carefully selected precious stones, creating pieces that balance refinement, creativity, and cultural storytelling — an approach that aligns the brand’s vision “to be the leading global jewellery brand that is a trusted lifetime partner for every generation”.
About: https://www.chowtaifook.com/en-hk
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