Video Link: https://www.youtube.com/embed/aKG3c9hvtSo
On April 15, the fifth China International Consumer Goods Expo Sanya International Yacht Show kicked off. As one of the highlights of the exhibition, Hall 3 "Wedding Pavilion" attracted wide attention when it made its debut. With the theme of "High-end Wedding Fashion and yacht fashion", the pavilion brings together the world's top brands and design forces to showcase the vitality of Sanya's wedding tourism and fashion industry.
1. Global brands gather to create a new benchmark of wedding fashion aesthetics
The wedding style Pavilion of this exhibition has a total area of 2000 square meters, which is divided into indoor and outdoor exhibition areas. More than 50 pieces of high-end wedding dresses and jewelry from the UK and Europe are exhibited in the pavilion, including international top brands such as Jenny Packham, Vivienne Westwood, Stella McCartney and Marchesa. Among them, the legendary British designer brand Vivienne Westwood and the exhibition area is particularly eye-catching, its classic design has been decorated by the Queen of England, and appeared in the V&A Museum retrospective exhibition. In addition, Jenny Packham's famous dress also became the focus of the scene.
2. Sanya wedding industry scale over 10 billion linkage tax-free and yacht consumption new scene
According to the relevant person in charge of Sanya City, wedding tourism is one of the key development of the "happiness industry" in Sanya, with the cooperation of parent-child, exhibition and other forms of business, the annual industry scale exceeded 10 billion yuan. Data show that Sanya's peak period received 350,000 wedding photography, 10,000 weddings, 200,000 honeymoon vacations, tax-free wedding products consumption reached 200,000. In addition, the CDF duty-free City exhibition area specially set up in the exhibition hall focuses on promoting high-end jewelry brands such as Cartier and Tiffany, and plans to expand the second industrial chain of tax-free wedding products such as dresses and suits to further release consumption potential. The yacht exhibition area also launched the "yacht wedding photos", "yacht honeymoon", "yacht wedding" and "yacht proposal" four series of wedding products, consumers can book at any time.
3. Technology and ingenuity blend the sea show detonated fashion night
The exhibition hall innovates the integration of technology and art, and the AI interactive area complements the handicraft exhibits of European designers, highlighting the light materials and exquisite craftsmanship of the Marine theme. In the evening, the 1,000-square-meter "Sea Show" located outside the exhibition hall welcomed the highlight -- the world premiere of Vera Wang 2025-2026, a top international wedding dress brand. More than 350 guests at home and abroad, buyers and stars such as Qi Wei and Liti Zhong and his wife were present to witness the show from New York to Sanya for the first time, highlighting the status of Sanya as a new global fashion hub.
4. Sanya International Wedding Dress Week: Aiming at the world's third largest fashion IP
The video of "2024 Sanya International Wedding Dress Fashion Week" played on the big screen of the exhibition hall reappeared the grand situation of 35 international brands participating in the exhibition, the transaction volume exceeded 250 million yuan, and the topic volume of the whole network was nearly 1.5 billion. The organizers announced that the third edition of the Fashion Week will be held around November 25, 2025, aiming to build it into the world's third largest professional wedding dress fashion week after New York and Barcelona, and help Sanya become the "global island of happiness". The appearance of the wedding fashion Pavilion will not only inject romance and luxury into the Expo, but also mark the wedding tourism industry in Sanya towards internationalization and high-end. In the future, with the continuous improvement of the yacht and wedding fashion industry chain and the deep integration of global resources, Sanya is expected to become a "new landmark of happiness" leading the global wedding fashion trend.
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