South Korea - HWARAK is entering the U.S. market! A leading Korean BBQ chicken specialist, HWARAK is expanding its global reach with its unique Korean Real Fire Flavor and efficient operational system.
Operated by HFBG, HWARAK is celebrated for its unique fire-grilled cooking recipe, which is particularly popular among the younger generation. The brand pioneeered a revolutionary 2-minute cooking system in Korea, optimizing store operations with minimal labor. This innovation allows for rapid service, firmly establishing the brand as a leader in the Quick Service Restaurant (QSR) market.
Since its launch, HWARAK has achieved remarkable growth, surpassing 170 stores in just over two years. On June 27, HWARAK was honored as the most beloved brand in the QSR sector at the "2024 Korea's Most Loved Brands" awards hosted by The Korea Herald. This prestigious recognition highlights the brand's exceptional commitment to quality and customer satisfaction, solidifying its position as a leader in the QSR industry.
As a first step towards entering the global market, HWARAK successfully launched a pop-up store in Yanji, China, in June 2024. This was followed by the opening of its first branch in Bangkok, Thailand, in July 2024, both of which have garnered significant attention from local consumers.
This September, the brand is set to make its first entry into U.S market by opening HWARAK LAB in Queens, New York. Having already proven its explosive popularity in Korea and China, HWARAK is expected to find the perfect starting point in Queens, an area known for its high Asian demographic and cultural and culinary diversity.
A representative from HWARAK stated, "HWARAK Lab will serve as the foundation for our expansion into the United States. We will continue to conduct research and development and formulate global strategies to promote the excellence of K-FOOD on the world stage."
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Media Contact
Company Name: HWARAK
Contact Person: PR Strategy Team
Email: Send Email
Country: South Korea
Website: https://hwarak.com
