Sydney, Australia - 20 December, 2024 - As Australia faces the aftermath of a pandemic-driven surge in dog adoptions, the rise in dog surrenders has reached crisis levels. To address this growing issue, Sydney-based dog behaviourist George Tran has released his highly anticipated debut book, "Beyond Treats: Revolutionary Dog Training for Lasting Behaviour Change." The book provides actionable strategies to help dog owners navigate the behavioural challenges that often lead to surrenders, offering a lifeline to struggling pet families.
The COVID-19 pandemic inspired a wave of pet adoptions as Australians sought companionship during lockdowns, with one in four households welcoming a dog. Yet as routines resumed, many dogs developed behavioural problems due to a lack of socialisation and sudden environmental changes. Dog shelters have seen an alarming uptick in surrenders, with overwhelmed owners feeling unprepared to handle their pets’ new behaviours.
"Beyond Treats" directly addresses these challenges, presenting a leadership-based training approach that builds trust and respect without relying on treats or punitive methods.
“The pandemic has been tough on everyone, including our four-legged friends,” says George Tran, author and founder of the Dog Leadership Academy. “This book offers hope and practical solutions for pet owners, ensuring dogs stay in loving homes rather than being surrendered to shelters.”
Key Challenges Addressed in the Book:
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Separation Anxiety: Helping dogs adjust to being alone as owners return to in-person work.
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Aggression and Reactivity: Mitigating fear and reactivity caused by limited socialisation during lockdowns.
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Destructive Behaviours: Tackling boredom-induced behaviours like chewing and digging.
About "Beyond Treats":
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Pandemic-Relevant Solutions: Tailored strategies for behavioural issues that emerged during COVID-19.
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Accessible Writing: Concepts are simplified and engaging, making it easy for any pet owner to apply.
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Empowering Relationships: Emphasis on building mutual respect and trust through humane, leadership-based training.
Success Stories:
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#1 Bestseller on Amazon: Ranked at the top of the Dog Training category within 24 hours of its release.
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Overwhelming Demand: Thousands of pre-orders reflect the widespread need for effective guidance among dog owners.
Tran’s approach is as compassionate as it is practical, offering reassurance to owners facing the difficulties of pet behavioural challenges.
“You’re not alone in this journey,” Tran affirms. “With the right tools and understanding, we can tackle these issues together and keep our beloved pets in the homes where they belong.”
About George Tran:
With over a decade of experience as a dog behaviourist, George Tran has dedicated his career to improving the lives of dogs and their owners. Through the Dog Leadership Academy, Tran has transformed the behaviour of thousands of dogs using leadership-based, humane training methods. His mission is to reduce shelter overcrowding by equipping owners with the skills and knowledge to foster lasting bonds with their pets.
Availability:
"Beyond Treats: Revolutionary Dog Training for Lasting Behaviour Change" is available in multiple formats:
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Paperback ISBN: 978-1763773516
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eBook ISBN: 978-1763773509
Purchase online at Amazon, Apple Books, Google Play, and other major retailers.
Connect with George Tran:
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Facebook: facebook.com/sydneydogtrainer
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Instagram: @sydneydogtrainer
Media Contact
Company Name: Dog Leadership Academy
Contact Person: Carol Anne
Email: Send Email
Phone: +61 490 903 031
Country: Australia
Website: https://www.dogleadershipacademy.com/
