Steven Gillhouse, Senior Vice President of Sales at Cornerstone Building Brands, is raising awareness about the transformative impact of a customer-centric approach in sales leadership. With over 20 years of experience in sales and marketing, Gillhouse stresses the critical benefits of aligning company strategy with customer needs, noting that businesses prioritizing customer-focused cultures see 60% more profitability on average than their competitors who do not, according to Deloitte. This approach resonates with today's market demands: studies show that 86% of customers are willing to pay more for a better experience, emphasizing the strategic importance of customer-focused operations.
“Success in sales isn’t just about closing deals; it’s about building relationships that last,” says Gillhouse. “A truly customer-focused mindset enhances not only customer loyalty but also team resilience and adaptability.” His work reflects this belief; under his leadership, Cornerstone Building Brands has seen notable increases in both customer retention and revenue growth. A recent Forrester report found that companies with high customer satisfaction rates outperform their competitors by 17% annually, further proving the long-term value of a customer-centric approach.
Since joining Cornerstone Building Brands in 2009, Gillhouse has implemented processes emphasizing consistency, customer satisfaction, and high-impact performance, creating a supportive and results-oriented team environment. His leadership approach has been central to cultivating a 20% increase in client engagement over the past five years. “When our team connects personally with clients, the results speak for themselves,” Gillhouse shares. “The trust we build directly translates into value and performance.” This perspective is supported by PwC data indicating that 73% of customers rank experience over price as a purchasing factor, underscoring the economic benefits of a customer-first strategy.
Beyond his professional role, Gillhouse’s commitment to community-focused causes, such as Habitat for Humanity and DuPage PADS, reinforces his philosophy that empathy and connection are vital in every area of life. “A customer-first culture isn’t just a sales strategy,” Gillhouse explains. “It’s a holistic, people-centered approach that creates lasting relationships and drives growth. Supporting community causes brings this full circle, showing how empathy creates meaningful, positive change.”
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Contact Person: Steven Gillhouse
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City: Cary
State: North Carolina
Country: United States
Website: https://www.stevengillhousenc.com/
