Former executive with The Estée Lauder Companies, Luxottica and Stuart Weitzman brings deep digital and P&L leadership to the online intimates retailer

Bare Necessities, a division of Delta Galil Industries, Ltd. (DELG/Tel Aviv Stock Exchange), today announced the appointment of Salima Popatia as President, effective immediately. She takes the helm to oversee day-to-day operations and commercial strategy as the company intensifies its digital growth.

Popatia arrives with more than two decades of experience navigating the intersection of beauty, fashion and high-scale e-commerce. Her experience in P&L management and digital strategy will be central to Bare Necessities’ goal of elevating the customer experience while maintaining its six-decade leadership in fit expertise.

“Salima is a disciplined operator who thrives in complex digital-first environments,” said Isaac Dabah, CEO of Delta Galil. “She brings the accountability and rigorous operating mindset required to move the business forward. As Bare Necessities continues to scale, Salima’s leadership will sharpen our execution and deepen our connection with the next generation of customers.”

Popatia most recently was Chief Marketing and Digital Officer at Orveon Global, where she orchestrated consumer strategy for BareMinerals, Laura Mercier and Buxom. Her career also includes senior leadership roles at The Estée Lauder Companies, Stuart Weitzman and Luxottica, where she specialized in scaling global e-commerce businesses and stabilizing portfolios during periods of rapid expansion.

“In a category where loyalty lives at the intersection of fit and emotion, Bare Necessities has a unique advantage: decades of fit expertise and a deeply loyal customer base,” said Popatia. “My career has been about driving digital consumer relevancy, and I’m excited to bring that to this team as we turn our deep category roots in fit and inclusivity into more personalized, data‑driven journeys that make every customer feel seen. We are focused on delivering outcomes that matter—to our customers and to the business.”

Popatia is based in New Jersey and reports to Dabah.

About Bare Necessities

Founded in 1965, Bare Necessities has become a leading online retailer of bras and intimate apparel, offering an extensive range of sizes, styles and trusted brands. Headquartered in Secaucus, N.J., the company combines fit expertise, personalized customer support and digital tools to help customers find products that fit and perform. Bare Necessities also develops private brands through its in-house Design Lab and is a division of Delta Galil, the global designer, manufacturer and marketer of branded and private label intimate, activewear, loungewear and denim apparel.

About Delta Galil

Delta Galil USA, Inc. is a global manufacturer and marketer of branded and private label apparel products for men, women and children. Since its inception in 1975, the company has continually endeavored to create products that follow a body-before-fabric philosophy, placing equal emphasis on comfort, aesthetics and quality. Delta Galil develops innovative seamless apparel, including bras, shapewear and socks; intimate apparel for women; underwear for men, including under its owned brands Schiesser, Eminence, Organic Basics and Athena; babywear, activewear, sleepwear and loungewear, including under its owned P.J. Salvage and Delta brands. Delta Galil also designs, develops, markets and sells branded denim and apparel under the brand 7 For All Mankind^®, and ladies’ and kids’ apparel under the brand Splendid^®. In addition, it sells its products under brand names licensed to the company, including adidas, Wolford, Wilson, Columbia, Tommy Hilfiger and others. For more information, visit www.deltagalil.com.

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