Blain’s Farm & Fleet is excited to announce the opening of Toyland on Saturday, Oct. 18 at 7 a.m., with door-busting deals, surprise giveaways and a brand-new family experience—indoor trick-or-treating in the afternoon.

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Blain’s 70th Anniversary F-150 Raptor Toy Truck

Since 1957, Toyland has been a cherished family tradition, marking the unofficial kickoff to the Christmas shopping season. Co-founder Bert Blain’s famous words, “Toyland is about making friends, not making money,” remain central to the retailer’s mission of helping families celebrate the season with affordable gifts for all.

“Toyland is a day families look forward to all year,” said Kristin Stewart, Blain’s Farm & Fleet Chief Customer and Marketing Officer. “From exclusive toy deals in the morning to trick-or-treating in the afternoon, we’re making this year’s celebration a full-day event filled with fun and surprises.”

This year’s Toyland Super Weekend begins Saturday, Oct. 18, and runs through Sunday, Oct. 19. Be one of the first 100 customers through the doors on Saturday and receive a free 5” Blain’s 70th Anniversary F-150 Raptor Toy Truck. Shoppers will also enjoy scratch-off discount cards all weekend long, available while supplies last, for a chance to unlock even bigger savings and surprise giveaways.

Toyland fun starts early online with an exclusive offer: save 25% on any single toy item from Oct. 2–17. Visit farmandfleet.com for details. The Toyland catalog will also be online beginning Oct. 9, giving families even more ways to plan their holiday shopping.

Families won’t want to miss the afternoon fun. On Saturday from 3 to 5 p.m., kids in costume will receive free pumpkin bags to collect candy and toy prizes while trick-or-treating throughout the store. It’s a safe, festive way to celebrate the season together while exploring Toyland’s holiday assortment.

Blain’s Farm & Fleet offers a wide selection of toys to spark joy for every child this holiday season. Shoppers will find everything from ride-on toys, remote-control vehicles, games, puzzles, dolls and action figures to building blocks, arts and crafts, dress-up play, outdoor toys and much more. Popular brands such as LEGO, Nerf, Barbie, Ty, Disney, Hot Wheels, Melissa & Doug, Fisher-Price, Play-Doh, Crayola, Franklin, Radio Flyer, John Deere, Smithsonian, Hasbro, Breyer, Bruder and ERTL are featured, ensuring something for every wishlist.

“This year is all about big excitement for kids of every age,” said Lindsay Heffron, Toy Buyer at Blain’s Farm & Fleet. “Interactive pets, imaginative playsets and classic farm favorites are especially popular. Families will find everything from FurReal pets to John Deere tractors, both classics and new favorites.”

“One of the standout toys this season is the Kid Trax Zero-Turn Lawnmower Ride-On,” said Natalie LeRoy, Toy Buyer at Blain’s Farm & Fleet. “We’re also seeing a rise in creative and science-based play, with items like the Crayola Colourwhirls Arena and the Space Gummy Candy Lab. There’s truly something for every kind of imagination this year.”

Blain’s Farm & Fleet continues its Kids Helping Kids Donation Drive this holiday season, inviting customers to donate new, unwrapped toys at any of its store locations. Blain’s will match toy donations up to $250,000, ensuring children in need have a joyful Christmas.

In addition, customers are encouraged to participate in the Win Your Wishlist Contest by creating a Christmas Wishlist on the Blain’s Farm & Fleet app or website. One lucky winner will have their wishlist fulfilled, up to $1,000. Entries are valid from Oct. 2 through Dec. 3, with the winner announced on Dec. 22. Visit farmandfleet.com/blog/win-your-holiday-wishlist for details.

To make holiday shopping easier, Blain’s Farm & Fleet offers a variety of convenient options. Customers can shop Toyland deals in-store or online and choose from services such as Buy Online, Pick Up in Store, Drive-Thru and Same-Day Local Delivery.

Join the Toyland 2025 Opening Weekend celebration, starting Saturday, Oct. 18 at 7 a.m., and experience a tradition that has made holiday wishes come true for generations.

About Blain’s Farm & Fleet

Founded in 1955, Blain’s Farm & Fleet is a specialty retailer with 45 locations throughout Illinois, Iowa, Wisconsin, and Michigan. They serve customers across the United States via their website and mobile app. This Modern General Store remains steadfast in its commitment to offering customers high-quality products, competitive prices, and reliable service—while empowering every customer to “Be an Original.” Visit www.farmandfleet.com or download the Blain’s Farm & Fleet mobile app.

In addition to high-quality products with the Blain’s Farm & Fleet brand name, they carry top-rated brands, including:

• Clothing: Ariat, Carhartt, Dickies, Under Armour, Columbia, Levi's, Wrangler, Kuhl, WorkNSport
• Footwear: Skechers, Puma, Keen, Ariat, Asics, New Balance, CAT, Carhartt, Hey Dude, Sorel, TimberlandPro, Crocs
• Tools & Hardware: DeWalt, Milwaukee, Stanley, Craftsman, Hobart
• Paint & Supplies: Benjamin Moore, Valspar, MinWax, Rustoleum, Graco, Purdy
• Automotive: Pennzoil, Valvoline, Mobil 1, Mystik, Fram, Prestone, Sea Foam, Meguiar’s
• Tire & Auto Repair Service: Michelin, Goodyear, Cooper
• Sporting Goods: Realtree, Scent Blocker, Yeti, Coleman, Rapala, Plano, St. Croix, Browning, Winchester
• Home & Housewares: KitchenAid, Cuisinart, Keurig, T-Fal, Lodge, Calphalon, Ty
• Pet Department: Purina, Blue Buffalo, Hill's Science Diet, Iams, Canidae, Taste of the Wild, Kong, Greenies, Diamond, Eukanuba
• Agriculture: King Kutter, Nutrena, Behrens, Guardian, Manna Pro, Ware, Weaver Leather, Agrimaster
• Lawn & Garden: Scotts, Miracle-Gro, RoundUp, Fiskars, Weber, Char-Broil, Estate
• Outdoor Power Equipment: Troy-Bilt, Cub Cadet, Briggs & Stratton
• Electrical & Plumbing: Reliance, GE, Southwire, Whirlpool, Klein, Superior, JMF, BestAir

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