Addition of sales powerhouse signals Tour24’s dedication to AI in its next phase of growth

Tour24, the multi-award-winning platform for self-guided tours, today announced the appointment of Regan Hartley as Senior Vice President of National Sales. The move comes amid record operator demand, as self-guided touring advances into a portfolio-wide strategy, further elevated by the integration of conversational AI into the leasing experience.

In this national sales leadership role, Hartley will cultivate national sales and industry partnerships, helping the country’s largest multifamily operators adopt self-guided tours to enhance the rental experience, streamline technology and manage costs. With over a decade of experience scaling innovation, including growing Xeal into a nationally recognized EV-charging provider, Regan Hartley brings the leadership needed for Tour24’s next wave of industry growth.

“Multifamily is undergoing a massive shift toward AI technology-driven solutions,” said Hartley. “Georgianna W. Oliver has consistently been a bright mind driving and implementing change and Tour24 is proof of vision in action. Operators are demanding lower costs, streamlined operations, and stronger leasing solutions, and that’s exactly what Tour24 delivers. I’m excited to once again partner with Georgianna to scale our UI driven PropTech.”

The surge in self-guided tours signals a major industry shift: renters demand flexibility, while operators must cut costs without sacrificing service. Tour24 has become the enterprise standard, driving measurable impact with 87% applicant approvals, 75% fewer delinquencies, extended leasing hours without added staff, and seamless system integration.

As part of its continued growth plan, before year-end Tour24 is introducing conversational AI built directly into the self-guided tour experience. This enhancement will give prospects the personalized guidance similar to a leasing agent, further cementing Tour24 as the technology transforming modern leasing and the in-person tour experience.

“The industry is at an inflection point,” said Georgianna W. Oliver, CEO and Founder of Tour24. “When Regan and I worked together at Package Concierge, we helped redefine an entire category. We’re now doing it again at Tour24 bringing AI, and measurable ROI to the heart of leasing. Regan’s deep operator relationships are exactly what we need as we scale during this next wave of growth.”

With adoption accelerating, Tour24 is doubling down on sales leadership and innovation to help operators deliver more tours, higher conversion rates, and stronger NOI across their portfolios.

About Tour24

Tour24 is the multi-award-winning platform provided to multifamily owners and operators offering self-guided tours. The solution provides renters easy access to self-guided tours via a custom, in-person, interactive and audio/visual tour experience. Tour24 integrates with existing technology stacks, and is the most comprehensive solution in the multifamily industry. Led by a high-caliber team of industry experts, Tour24 delivers more traffic, more tours, and ultimately more leases. The company is based in Boston and is privately held. Learn more at tour24.io.

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