Integration brings focus groups, interviews, and ethnographic research together in one seamless solution

Press Ganey Forsta, the leading provider of experience measurement, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, today announced expanded capabilities in Digital Diaries, now including built-in online focus groups.

Digital Diaries is a qualitative research solution that gives researchers a continuous view into participants’ thoughts, behaviors, and experiences. As part of the HX Platform, it brings methods and data together in one place, eliminating the need to juggle separate tools across the research process.

Discussions, a tool now embedded within Digital Diaries, enables researchers to run live focus groups and in-depth interviews directly within the same platform they use to manage diaries, creative exercises, and asynchronous feedback. The solution embeds research-grade interviews and focus groups directly into a digital diary or ethnographic study, alongside AI-powered analysis, in a unified platform.

“Researchers have had to choose between scale and depth for too long,” said Kyle Ferguson, President and Chief Commercial Officer of Press Ganey Forsta. “Now, with focus groups embedded directly into Digital Diaries, they have all the tools they need in one place, the HX Platform. Live and self-guided qual, and even quant, are brought together in a single, connected workflow.”

Digital Diaries goes beyond basic tools by offering a fully integrated, research-grade interviewing experience, complete with scheduling, moderation, observation, and recording tools, all in one place. Teams can move between synchronous and asynchronous feedback effortlessly, unlocking a richer understanding of customer needs, emotions, and behavior.

Enterprise research teams and market research agencies can use Digital Diaries to test concepts, explore brand perceptions, and conduct full lifecycle studies that blend live dialogue with creative, self-guided input. From onboarding to analysis, the solution streamlines qualitative research for speed, consistency, and impact.

Digital Diaries with integrated focus group capabilities is now available. To learn more about how Press Ganey Forsta is helping organizations elevate qualitative research through connected, participant-centered design, visit Forsta.com/DigitalDiaries or contact us to schedule a demo.

About Press Ganey Forsta

Press Ganey Forsta is a leading global provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. Press Ganey Forsta powers the Human Experience (HX) Platform – a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology. Press Ganey Forsta is recognized by Gartner^® as a Leader in the Magic Quadrant™ for Voice of the Customer (VoC) Platforms.

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