Monclos, a South Korean beauty brand, has opened a new brand experience space in the heart of Seoul. This space goes beyond a traditional retail—offering bespoke beauty journeys that reflect each visitor’s tastes and sensibilities.

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Monclos introduced a new brand experience space, offering a personalized beauty experience designed to reflect individual tastes and sensibilities. (Photo: Monclos)

The term “Seoulians” refers to those who either live in Seoul or engage with its culture. Characterized by refined lifestyles and discerning tastes, Seoulians prioritize meaningful experiences over mere brand recognition. They are drawn to moments where a brand’s unique worldview aligns seamlessly with their identity.

Inspired by this Seoulian sensibility, Monclos offers a customization service that allows customers to choose a fragrance and initials or phrases on a hand cream keychain, creating a space where they can express their individuality.

K-fashion and K-beauty are no longer fleeting trends; they have become integral to the daily lives and cultural identity of Seoulians. Monclos’ philosophy of creating a mood through fragrance and expressing a unique style through subtle details perfectly aligns with the sensory lifestyle that Seoulians pursue.

According to Monclos, Seoulians seek to express their individuality through the experiences a brand offers, going beyond the mere purchase of products. Monclos aspires to be a brand that respects and celebrates these consumers’ lifestyles.

By infusing the rhythm and sensibility of Seoul with a rich sensory experience, Monclos has transformed itself from a beauty store into a destination where the tastes of Seoulians truly come to life.

Store Information

MONCLOS FLAGSHIP STORE HANNAM

42 Hannam-dong 42-gil, Yongsan-gu, Seoul, Republic of Korea

Operating hours: 12:00 p.m.–8:00 p.m. (open year-round)

Instagram: @monclos_official

View source version on businesswire.com: https://www.businesswire.com/news/home/20250813194735/en/

Seoulians seek to express their individuality through the experiences a brand offers, going beyond the mere purchase of products. Monclos aspires to be a brand that respects and celebrates these consumers’ lifestyles.