Driscoll’s announced today that its Sweetest Batch™ Blackberries were named a winner in Good Housekeeping’s 2025 Snack Awards. The full list of awards can be found on goodhousekeeping.com/snacks2025.

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Bold and lusciously flavored with a smooth and velvety texture, Sweetest Batch™ Blackberries offer a multi-dimensional flavor experience curated through years of careful breeding selection, testing and perfecting. Sweetest Batch™ Blackberries come from proprietary blackberry varieties traditionally bred by a dedicated team of agronomists, breeders, sensory analysts, plant health scientists and entomologists exclusively for Driscoll’s network of independent farmers to grow and harvest. These berries are juicier and less tart than traditional blackberries and require specific growing conditions, which is why they can be found in limited amounts during certain times of the year.

Sweetest Batch Blackberries™ earned high praise from Good Housekeeping’s judging panel. One tester said, “I wasn't expecting much from these, but was so surprised in the best way. They are unbelievably good!” Others underscored the berries’ unique flavor profile with comments like “out-of-this-world delicious,” “consistently plump and juicy” and “next-level.”

To find the best snacks on the market, the Good Housekeeping Institute’s registered dietitians and culinary experts rigorously analyzed the ingredient lists, nutrition facts labels, packaging claims and flavor profiles of hundreds of submissions. Next, more than 1,000 consumer testers tried the snacks to share feedback on taste and provide additional real-life analysis. Winners were selected based on innovations in the food space that taste great and meet nutritional criteria, such as caps on per-serving calories, sugar and sodium.

Driscoll’s mission is to continually delight consumers with Only The Finest Berries™. It was one of the first produce companies to introduce a formal blackberry breeding program, using traditional breeding methods to create patented varieties. Driscoll’s research and development team set out to change the perception of a tart, sour, inconsistent berry that was seen as an ingredient to add sugar to, rather than a fruit to enjoy on its own.

In this constant pursuit of flavor innovation, Driscoll’s introduced its Sweetest Batch™ berries in 2019, becoming the only produce company to market a complete berry patch of premium strawberries, blueberries, raspberries and blackberries. Sweetest Batch berries use Driscoll’s proprietary genetics to satisfy increasing consumer demand for premium food offerings and bolder flavor experiences. Driscoll’s Sweetest Batch™ blackberries burst with natural sweetness and are uniform in shape and consistency.

In addition to winning Good Housekeeping Snack Awards in 2024 and 2025, Driscoll’s has been recognized as a Fast Company Most Innovative Company and received other accolades for the flavor innovation of its Sweetest Batch™ berries.

About Driscoll’s

Driscoll’s is the global market leader of fresh strawberries, blueberries, raspberries, and blackberries. With more than 100 years of farming heritage, Driscoll’s is a pioneer of berry flavor innovation and the trusted consumer brand of Only the Finest Berries™. With more than 900 independent growers around the world, Driscoll’s develops exclusive patented berry varieties using only traditional breeding methods that focus on growing great-tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists, and entomologists help grow baby seedlings that are then grown on local family farms. Driscoll’s berries are grown in more than 20 countries and are available for consumers in more than 40 countries across North America, Australia, Europe, and China.

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