Cambridge Savings Bank Provides Belle Brands with $10 Million Revolving Line of Credit to Fuel Growth

Nearly a year after Windsong Global acquired JVN and Pipette to form Belle Brands, the company will leverage the fresh capital to expand its footprint

Cambridge Savings Bank (“CSB”), a full-service mutual bank with a customer-first approach and $7 billion in assets, today announced that its Asset-Based Lending (“ABL”) team has provided a $10MM revolving line of credit to Belle Brands, a portfolio of personal care companies of Windsong Global and a small group of co-investors. In January 2024, Windsong acquired Pipette, a leader in clean baby personal care essentials, and JVN, a brand renowned for celebrating individuality and artistry in hair care. Following these acquisitions, Windsong launched Belle Brands and appointed Teresa Lo, a seasoned beauty industry expert with 20 years of experience, as president to guide and expand the growth of both brands.

“Belle Brands was created to champion inclusive, science-driven personal care products that truly make a difference. We are dedicated to developing effective solutions using the highest quality, safest, and most reliable ingredients,” said Lo. “Cambridge Savings Bank’s support is instrumental in sustaining and advancing these brands. This funding will allow us to grow strategically, innovate, and continue meeting the needs of our loyal customers with exceptional care.”

The $10MM revolving line of credit from CSB will equip Belle Brands with the resources needed to drive its growth trajectory while staying true to its mission of delivering high-quality, accessible personal care products and service its customers at a higher level. With a focus on innovation and inclusivity, Belle Brands aims to strengthen its market presence and broaden the reach of Pipette and JVN through thoughtful and strategic initiatives.

This funding will play a pivotal role in supporting Belle Brands’ expansion goals. Key investments include purchasing inventory to meet growing demand and enhancing visual merchandising efforts to strengthen the company’s presence in existing retail spaces while establishing new distribution channels. Additionally, the company plans to roll out fresh products and features to broaden its offerings. Beyond these efforts, the funding will help increase revenue growth by attracting a wider customer base and venturing into international markets, while also ensuring sufficient working capital to sustain ongoing operations and future development.

"Partnering with Cambridge Savings Bank was a deliberate and strategic decision as we focus on thoughtful growth," said Brian Cooper, Partner at Windsong. "With significant expansion on the horizon, we needed a partner who could align with our vision and support our journey. Cambridge Savings Bank stood out for their expertise in commercial banking and their commitment to fueling our growth and success. Their collaborative approach and deep understanding of our needs made them the ideal partner to help Belle Brands navigate an exciting new chapter.”

Pipette and JVN products have continued to increase in popularity, with substantial potential for further development. Belle Brands also has goals to acquire additional personal care brands that align with the same ethos to further its impact. This strategy aims to strengthen the portfolio, expand market presence and drive continued growth through enhanced product offerings and targeted marketing initiatives.

“With a strong vision and significant growth potential, Belle Brands exemplifies the type of company our Asset-Based Lending team is proud to collaborate with,” said Yvonne Kizner, Senior Vice President, Head of Asset-Based Lending at CSB. “Choosing a partner that you can trust is one of the most important decisions a business can make, and at CSB, we focus on building that trust by creating a foundation of reliability and collaboration. By taking the time to understand each client’s unique needs, we deliver tailored financial solutions that facilitate sustained momentum.”

CSB’s commercial division is focused on serving the needs of its local communities and businesses, offering a full suite of Asset-Based Lending, Corporate Banking and Lending, Commercial Real Estate Lending, Treasury Management and Trade Services solutions. To learn more about CSB’s custom solutions for commercial entities, please contact Yvonne Kizner at ykizner@cambridgesavings.com.

About Belle Brands

Belle Brands is an award-winning portfolio of personal care brands created with you in mind. Established in early 2024, we are committed to delivering accessible, science-backed personal care using only the highest quality, high-performance, and safest ingredients. From every age to every stage, our products are designed to meet your needs. As a holding company formed by Windsong Global, Belle Brands manages and grows renowned beauty brands, including JVN (founded by Jonathan Van Ness) and Pipette. Learn more at bellebrands.com.

About Windsong Global

Windsong Global is a leading private investment firm focused on the branded consumer sector. Since its founding Windsong and its predecessor funds have completed 60 transactions and total more than $10 billion of enterprise value. Windsong has been an active investor in beauty and wellness, fitness and health, along with the active lifestyle sector. Past and present owned brands in Windsong's and its affiliates portfolio include Algenist, Revive, This Works, Alberto VO5, Brut, Tone It Up, SWIMS, Piloti, Robert Graham, Martha Stewart, Jessica Simpson, Design Within Reach, and Cloudveil Outdoor. For more information on Windsong Global, please visit www.windsongglobal.com.

About Cambridge Savings Bank

Cambridge Savings Bank is a full-service banking institution with $7 billion in assets. As a mutual bank, CSB is committed to improving the quality of life of our employees, customers, and the communities we serve. One of the oldest and largest community banks in Massachusetts, Cambridge Savings Bank offers a full line of individual and business banking services across a robust Massachusetts-based branch network and through digital banking solutions for commercial, small business and consumer customers. In March 2023, Kroll Bond Rating Agency affirmed CSB’s investment-grade rating, reinforcing the bank’s position as a reliable business lender. To learn more about how CSB can meet your needs, visit us at cambridgesavings.com, or better yet, come meet us to help you make the most out of your banking relationship. Member FDIC. Equal Housing Lender. NMLS # 543370.

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