Customers feel financially confident despite economic uncertainty

Despite mixed economic news throughout 2025, Forbright Bank Growth Savings customers report a high level of confidence in their money management skills and habits compared to the general population, according to results announced today from Forbright Bank’s 2025 Savings Survey. The survey of 1,317 respondents was designed to better understand how high-yield savings account holders view their financial health, especially during a time of economic uncertainty. The results may offer valuable insights for consumers, policymakers, and banking professionals across the country.

Key Findings:

• Confidence in Money Management: 61% of Growth Savings customers say they manage their money very or extremely well, compared to just 13% of Americans who feel “very good” about their finances in nationwide data.

• Generational Optimism in High Yield Savings Accounts: Across all ages, about nine in 10 respondents (92%) said opening a high yield savings account made them feel proud of their money management. This was followed by making timely payments on debts (80%), responsible spending (71%), and building an emergency fund (70%).

• Differences in Consumer Savings Goals: According to the 1,317 survey respondents, the most common reasons for saving included retirement (91%), home improvement projects (76%), vacations (74%), a new home (71%), and college education (62%).

“Understanding what drives financial optimism and resilience is critical to consumers and banks,” said Matt Quale, President of Digital Banking at Forbright Bank. “We’re proud that Growth Savings customers share an elevated sense of financial assurance and hope this survey can provide a roadmap for anyone looking to strengthen their financial health.”

In addition to providing key insights on consumers’ financial stability and priorities, the survey pinpoints habits, choices, and strategies that have helped Growth Savings customers achieve and maintain a high level of financial confidence and wellness.

For example, 66% of respondents said they save on weekly food costs by avoiding eating out and cooking at home – the most popular strategy Growth Savings customers used to save money where they can. Respondents also shared the activities that have helped them save both money and time. Common practices of all generations include automation, such as autopay and recurring transfers, and cutting back on subscriptions. Almost seven in 10 (68%) report that they autopay bills to avoid late fees, 56% cut back on subscriptions, and 43% set up recurring transfers into their bank accounts.

Many survey respondents share Forbright Bank’s commitment to building a brighter future. When asked which practices they participate in to help both their wallet and the environment, some of the most frequent responses included using reusable materials (78%), using LED light bulbs (78%), adjusting their thermostats (71%), and limiting waste (68%).

The timing of the release of these findings is particularly significant as Americans reflect on their financial progress and set goals for the new year. With holiday spending at its peak and economic uncertainty still lingering, this data provides a timely roadmap for Americans looking to start 2026 on stronger financial footing.

To view the full results, visit: https://www.forbrightbank.com/stories/resources/money-confidence-in-high-yield-savings-accounts/

Methodology: The 2025 Growth Savings Customer Survey was conducted by Forbright Bank via email in March and April 2025, with 1,317 respondents participating. To learn more about Growth Savings or open an account, visit https://www.forbrightbank.com/personal-banking/growth-savings/.

About Forbright Bank: Forbright Bank (www.forbrightbank.com) is an FDIC-insured bank and commercial lender focused on helping to build a brighter future. Forbright is committed to exceptional client service by providing seamless, innovative personal banking services to depositors and creative financing solutions to middle market businesses and investors in healthcare, technology, financial services, real estate, and other industries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251215874200/en/

“We hope this survey can provide a roadmap for anyone looking to strengthen their financial health,” -Matt Quale, President of Digital Banking at Forbright Bank