Establishing the future of event marketing by turning moments into ready-to-use content, extending event impact, and accelerating pipeline & ROI

Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced the acquisition of Goldcast, an innovative video content platform built for B2B webinars and events.

This strategic acquisition combines Cvent’s scale with Goldcast’s AI-powered capabilities, allowing marketing teams to instantly turn live event moments into on-brand video clips, summaries, and recaps. By integrating Goldcast with Cvent, customers will benefit from an end-to-end marketing solution that extends the lifecycle of events and drives measurable revenue.

As buying journeys become increasingly digital and video-led, marketers face pressure to make their events work harder. The Cvent-Goldcast combination solves this by automating the creation of high-impact content. Marketers can now execute webinars and events, then immediately repurpose that footage for web, email, social, and sales activation.

With ~30,000 customers and deep enterprise relationships, Cvent brings scale to Goldcast, which has earned the recognition as one of North America’s fastest-growing technology companies, ranking among Deloitte’s 2025 Technology Fast 500 ¹.

Key Benefits of the Acquisition:

• Simplify tech stacks by bringing together event management, engagement analytics and video creation in one place
• Host webinars and events, then instantly turn them into high-performing video content across channels using Goldcast’s AI-powered workflows
• Automate clips, summaries and captions so teams move from singular moments to usable content in minutes
• Transform every event into a library of videos for social and sales campaigns
• Combine Cvent’s event insights with Goldcast’s video engagement metrics for a clearer view of buyer intent

“By combining Cvent’s trusted enterprise platform with Goldcast’s AI-powered video innovation, we’re creating a future-ready solution for marketers,” said Palash Soni, CEO & Co-Founder of Goldcast, “Together we’ll put same‑day, on‑brand video in more marketers’ hands — so they can publish, personalize, and enable sales faster, and keep winning the mindshare of their audiences.”

“Cvent’s broad customer base, which includes the majority of the Fortune 100 companies and spans global corporations to associations, higher education and nonprofits, gives us an incredible foundation to accelerate innovation,” Soni added. “As marketers face a video-first future, we’re building tools that turn every event into a content engine so brands can amplify their reach and personalize at scale.”

“This acquisition reflects our strong belief in the power of AI‑driven video and the role it will play in the future of event marketing,” said Reggie Aggarwal, CEO and Founder of Cvent. “AI is transforming how content is produced, but it hasn’t changed what audiences value most—authentic moments and experiences. Events deliver that trust at scale, and with Cvent and Goldcast together, teams can move faster and keep their audiences engaged at every step of the customer journey.”

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and ~30,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.

About Goldcast

Goldcast is an AI-powered B2B video content platform that enables marketers to put video at the heart of the customer journey. Thousands of marketers—from teams at Intercom, LG, Zuora, OpenAI, Mailchimp, Box, and Canva—use Goldcast to create high-impact video, repurpose content efficiently, and activate brand authority across channels. With Goldcast's agentic AI suite, marketers get creative teammates that accelerate outcomes, from polished video editing to campaign-ready content curation to data-driven event insights. Learn more at www.goldcast.io.

^1. Deloitte Technology Fast 500

View source version on businesswire.com: https://www.businesswire.com/news/home/20251215907639/en/