Alterra Mountain Company announced today that Amy Ohran has been named President & COO of Palisades Tahoe, located in Olympic Valley, California. Amy will be responsible for leading all resort operations, planning, enhancing the employee and guest experience, continuing to build and strengthen community relationships, and driving the profitability of the destination.
Amy comes to Palisades Tahoe with nearly 35 years’ experience in the snowsports industry, much of it spent in the Tahoe region. Most recently, Amy served as the Vice President & General Manager of Northstar California. Prior to that, she held a number of roles over 20 years at POWDR including two years as VP & GM of Woodward Mountain Centers, and eight years as President & GM of Boreal Ridge Corp. Amy also spent 16 years in various leadership roles at Mt. Bachelor, including as the Director of Staff & Skier Services and as Director of Ski & Ride School.
“Amy has dedicated her entire professional life to the snowsports industry, and her long-standing professional experience in the North Lake Tahoe area really makes her an ideal fit to lead the team at Palisades Tahoe,” said Mark Brownlie, COO, Alterra Mountain Company. “We couldn’t be more confident she is the right person to continue to cultivate deep relationships with the North Lake community and the resort’s loyal and new guests.”
“I am very excited for this new opportunity at the legendary Palisades Tahoe and am committed to connecting current and future generations to their mountain journey at this beloved destination,” said Amy Ohran, President & COO, Palisades Tahoe. “I look forward to leading this talented team through our thoughtful and progressive growth, while prioritizing the guest and employee experience through the stewardship of our mountains as a place for everyone, now and well into the future.”
Amy is a current board member of the National Ski Areas Association, Tahoe Fund Board, and North Tahoe Community Alliance. She has been a member of the Ski California Board Executive Committee since 2018 and served as Chair from 2019-2020.
“I’ve had the opportunity to work closely with Amy over the past decade through our respective roles with Ski California and the National Ski Areas Association,” said Ron Cohen, Executive Vice President of Mountain Operations, Alterra Mountain Company. “I am truly excited to bring on board a leader with Amy’s inspirational leadership ability, industry insight and foresight, and deep community relationships.”
Amy is a lifelong skier and snowboarder, rock climber, surfer, mountain biker, yogi, writer, mom, and all-in-life-adventurer.
About Alterra Mountain Company
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.
About Palisades Tahoe
Voted by the Wall Street Journal as the best ski resort in the United States, Palisades Tahoe, now celebrating its 75th anniversary, is Lake Tahoe's largest premier resort destination spanning 6,000 skiable acres across eight peaks, now linked by the Base to Base Gondola. Hosting the 1960 Winter Games and housing esteemed Olympic and World Cup athletes, the resort enjoys an average annual snowfall of 400 inches, boasting Lake Tahoe's longest season. Referred to as the Spring Skiing Capital®, the resort offers skiing and riding through Memorial Day. The Village at Palisades Tahoe hosts year-round events, entertainment, and a plethora of bars, restaurants, and boutiques. Ski at Palisades Tahoe like never before with the Ikon Pass, granting access to 50+ top ski destinations.
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Contacts
Amelie Bruzat
The Ashima Group
amelie@theashimagroup.com
