National multimedia sports platform OutKick delivered strong growth year over year in August 2024. The platform saw 5.6 million total desktop and mobile unique visitors, up 8% year over year, 26 million total multiplatform views, up 39% year over year, and 23 million total multiplatform minutes, up 19% year over year, according to Comscore.
On Facebook, X (formerly Twitter), and Instagram, OutKick saw over 1.6 million social actions, up 90% versus the prior month and up 204% year over year, and over 11.1 million video views on Facebook, X, and YouTube, according to Shareablee.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, February 2023 – February 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, X YouTube, February 2024, Report Date: 02/15/2024.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240918629461/en/
Contacts
OutKick Press Contact:
Brian Karpas
212-301-9966
brian.karpas@outkick.com
