The "Global Toothpaste Market by Type (Herbal, Sensitive Teeth, Teeth Whitening), Distribution Channel (Offline, Online), End-User - Forecast 2024-2030" report has been added to ResearchAndMarkets.com's offering.
The Toothpaste Market grew from USD 34.76 billion in 2023 to USD 36.99 billion in 2024. It is expected to continue growing at a CAGR of 6.57%, reaching USD 54.28 billion by 2030.
It plays a crucial role in oral care routines by facilitating the prevention of common oral health problems, including tooth decay and bad breath. Increasing consumer awareness about oral hygiene and the rise of e-commerce platforms facilitating easy product accessibility are expanding toothpaste sales globally.
However, the fluctuating cost of the materials required for toothpaste production may adversely influence the cost of toothpaste. Moreover, the introduction of innovative herbal and organic toothpaste is expected to encourage the adoption of toothpaste products by individuals globally.
Regional Insights
The toothpaste market is evolving in the Americas owing to the stringent fluoride standards and the inclination of individuals towards proactive dental care, raising demand for therapeutic toothpaste in the region. In Europe, significant demand for premium toothpaste has led to the development of toothpaste with improved taste and high quality.
Current initiatives include sustainability in packaging to comply with the European region's environmental regulations, driving substantial innovations in toothpaste. In the Middle East and Africa, rising dental hygiene awareness and investment in promoting the benefits of modern oral care practices are expanding toothpaste sales in the region.
Changing lifestyles, awareness regarding oral hygiene, and deep-rooted tradition for natural remedies encourage the production and use of toothpaste in the APAC region. Besides, the formulation of toothpaste catering to the specific needs of individuals is anticipated to propel the growth of the tooth market worldwide.
Recent Developments
Patanjali Preparing to Regain Toothpaste Market, Expand Distribution Channels
Patanjali is gearing up to reclaim its market share in the toothpaste industry and expand its distribution channels. The company's primary objective is to safeguard its patented products from imitation, which is a prevalent issue within the fast-moving consumer goods (FMCG) sector. Additionally, Patanjali has taken steps to enhance its production capacity and broaden its channel networks to drive sales.
RPSG VC Fund to Invest USD 2.5 Million in Oral-Care Brand
RPSG Ventures Fund has recently invested USD 2.5 million in an oral care brand, as part of their USD 15 million Fund II launched in 2020. The brand specializes in toothpaste and toothpowder for different age groups, offering customized dental care solutions to both rural and urban areas in India. These products will be made available through e-commerce platforms as well as offline channels.
FrimLine Launches Toothpaste Developed for Women in India
Frimline introduced a toothpaste designed exclusively for women in India. This toothpaste is enriched with natural ingredients such as honey and organic herbs. It guarantees to prevent gingivitis, bad breath, and other oral problems. Additionally, it claims to strengthen teeth and gums with its unique blend of special minerals.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 188 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value (USD) in 2024 | $36.99 Billion |
| Forecasted Market Value (USD) by 2030 | $54.28 Billion |
| Compound Annual Growth Rate | 6.5% |
| Regions Covered | Global |
Market Dynamics
Market Segmentation Analysis
- Type: Proliferating demand for herbal toothpaste
- Distribution Channel: Significant sales of toothpaste through offline distribution channels
- End-User: Emerging popularity of innovative toothpaste formulations for children
Market Drivers
- Increasing prevalence of tooth sensitivity and dental disorders
- Rising consciousness about oral health and hygiene
- Growing availability on eCommerce platforms
Market Restraints
- Fluctuating price of raw materials
Market Opportunities
- Availability of new flavors and popularity of natural toothpaste
- Inclination towards sustainable packaging solutions
Market Challenges
- Concerns related to the overuse of fluoride-based toothpaste and misleading advertisements
Industry Insights
- Market Disruption Analysis
- Porter's Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
Key Company Profiles
- 3M Company
- Amway Corporation
- Arbonne International LLC
- Avon Products, Inc.
- Bentodent
- BioMin Toothpaste
- Church & Dwight Co., Inc.
- Clean Bite, LLC
- Colgate-Palmolive Company
- D.R. Harris & Co Ltd
- Dabur Ltd.
- GlaxoSmithKline PLC
- Haleon Group
- Handi-Craft Company
- Himalaya Wellness Company
- Lion Corporation
- Ludovico Martelli SpA
- OJOOK Inc.
- OraLine Kids
- Sunstar Suisse S.A.
- Terra & Co.
- The Procter & Gamble Company
- Tom's of Maine, Inc.
- Unilever PLC
Market Segmentation & Coverage
Type
- Herbal
- Sensitive Teeth
- Teeth Whitening
- Distribution Channel
Offline
- Convenience Stores
- Pharmaceutical & Drug Stores
- Supermarket/Hypermarket
- Online
End-User
- Adults
- Children
For more information about this report visit https://www.researchandmarkets.com/r/1xt636
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240815916743/en/
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