Illumination’s Despicable Me 4 Arrives in Theaters Worldwide July 3, 2024
Sally Hansen® is thrilled to launch the Sally Hansen® x Illumination’s Despicable Me 4 collection, inspired by the newest chapter of the biggest global animated franchise in history. In Illumination’s Despicable Me 4 (in theaters July 3), Gru, his family, and the beloved Minions are back, and to celebrate their return, get your hands on the NEW limited-edition collection, featuring a range of quick-dry polishes and press on nails for an expertly villainous manicure in this first-ever nail care collaboration for the franchise.
In Illumination’s first Despicable Me movie in seven years, Gru, the world’s favorite supervillain-turned-Anti-Villain League-agent, and his family welcome a new member, Gru Jr., who is intent on tormenting his dad. As Gru faces a new nemesis, Maxime Le Mal and his femme fatale girlfriend Valentina, Gru and the family are forced to go on the run, in this exciting new chapter of Minions mayhem.
Embrace your inner villain with the #1 quick-dry polish in the United States, Sally Hansen®’s revolutionary Insta-Dri® technology. Featuring a formula that dries in just 60 seconds and a wide brush with a curved tip; just one brush stroke will coat the entire nail bed with a layer of bold pigment, leaving plenty of time for sweet mischief. Whether you’re seeking a new identity to join Gru and the crew, or for nail art without the trip to the salon, try the Salon Effects® Perfect Manicure press on designs for easy to apply and easy to remove nail art inspired by the film’s iconic characters.
“We are truly honored to partner with Illumination on a new collection inspired by Despicable Me 4 that’s perfect for planning a heist. The characters from the film have brought so much joy to audiences around the world and we’re excited to become a part of the experience. With our vibrant range of polishes and press ons, we hope this new collection will help everyone Minion-ize their manicure.” – Stefano Curti, Chief Brands Officer of Coty Consumer Beauty.
The Sally Hansen® x Illumination’s Despicable Me 4 collection features a range of Insta-Dri® polishes and Salon Effects® Perfect Manicure press ons inspired by the iconic characters of Despicable Me 4.
Insta-Dri® Shades
- Danger Mode (red crème finish ready for pit crew action)
- Girls Just Wanna Have Crime (bronzy orange metallic finish for rule breakers)
- Sweet Villainy (orchid crème finish for sweet mischief)
- It’s Chet (pink crème finish for a day at the country club)
- Hella Yella (yellow crème finish to unleash your inner minion)
- Gogglicious (black, yellow, white, hex-shaped glitter)
- Deeply Despicable (black pearl finish unleashing your dark side)
- Blue All Over (blue demi-matte pearl finish)
- Maxime Metallic (teal with gold geometric glitter finish for your inner villain)
- Going Mega (gold metallic finish for every hero)
Salon Effects® Perfect Manicure Shades
- One in a Minion (blue and yellow oval nails with checkerboard accents)
- Expertly Villainous (white almond nails with hearts, stars, and bunnies)
The limited-edition special packaging displays Illumination’s Minions on the Insta-Dri® bottle caps and characters from the movie on the Salon Effects® Perfect Manicure packaging.
The Sally Hansen® x Illumination’s Despicable Me 4 collection will be available June 20th at Walgreens and in mass-market merchandisers, food, and e-commerce retailers nationwide starting July 1st. For more information, please visit sallyhansen.com.
ABOUT SALLY HANSEN
Sally Hansen Inc. is a Global beauty brand, first founded in 1946 by Sally Hansen herself. The groundbreaking Hard As Nails product, patented in 1957, marked the beginning of Sally Hansen's legacy. Through the decades, Sally Hansen has become synonymous with cutting-edge beauty solutions and creativity without limits, pushing the boundaries of innovation year after year.
Today, Sally Hansen is committed to creating hardworking beauty products and making salon-quality results available to everyone at-home. With a rich heritage of innovation and a dedication to customer satisfaction, the brand's mission is to make self-care a state-of-mind and empower individuals with the confidence to express their unique beauty. Learn more at sallyhansen.com or Instagram
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
ABOUT ILLUMINATION’S DESPICABLE ME 4
Following the 2022 summer blockbuster phenomenon of Illumination’s Minions: The Rise of Gru, which earned almost $1 billion worldwide, the biggest global animated franchise in history now begins a new chapter as Gru (Oscar® nominee Steve Carrell) and Lucy (Oscar® nominee Kristen Wiig) and their girls—Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Madison Polan)—welcome a new member to the Gru family, Gru Jr., who is intent on tormenting his dad.
Gru faces a new nemesis in Maxime Le Mal (Emmy winner Will Ferrell) and his femme fatale girlfriend Valentina (Emmy nominee Sofia Vergara), and the family is forced to go on the run.
The film features fresh new characters voiced by Joey King (Bullet Train), Emmy winner Stephen Colbert (The Late Show with Stephen Colbert) and Chloe Fineman (Saturday Night Live). Pierre Coffin returns as the iconic voice of the Minions and Oscar® nominee Steve Coogan returns as Silas Ramsbottom.
Packed with non-stop action and filled with Illumination’s signature subversive humor, Despicable Me 4 is directed by a co-creator of the Minions, Oscar® nominee Chris Renaud (Despicable Me, The Secret Life of Pets), and is produced by Illumination’s visionary founder and CEO Chris Meledandri and by Brett Hoffman (executive producer, The Super Mario Bros. Movie and Minions: The Rise of Gru). The film is co-directed by Patrick Delage (animation director Sing 2 and The Secret Life of Pets 2), and the screenplay is by the Emmy winning creator of White Lotus, Mike White, and the veteran writer of every Despicable Me film, Ken Daurio.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films. Illumination's library includes three of the top 10 animated films of all time. Illumination's iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $9 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination's next film is Despicable Me 4, which will be released in theaters on July 3, 2024.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
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Contacts
For more information, please contact:
Genesis Bazo / gbazo@hellommc.com
