Dr. Scholl’s Shoes Launches Free People Collaboration as Part of Yearlong 100th Anniversary Celebration

The Iconic Original Sandal Is Reimagined Ahead of Festival Season

The American heritage fashion footwear brand Dr. Scholl’s Shoes, a Caleres (NYSE:CAL) portfolio brand, is launching a special collaboration with Free People as part of its 100th anniversary celebrations. To honor this milestone, Dr. Scholl’s Shoes is partnering with a series of iconic brands throughout the year, starting with Free People during festival season.

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Dr. Scholl's Shoes and Free People launch a special collaboration celebrating Dr. Scholl's Shoes 100th anniversary with two reimagined styles of the iconic Original Sandal. (Photo: Business Wire)

Dr. Scholl’s Shoes x Free People unites two brands that embrace creativity, comfort and original style. The result is a fresh spin on two classic materials - denim and eyelet - on the iconic silhouette that has graced countless festivals throughout the eras and is sure to be a wardrobe staple throughout spring and summer.

Dr. Scholl’s Shoes and Free People will launch two styles full of personality and self-expression. Free People reimagined the iconic Original Sandal in feminine and festival-worthy variations that pair perfectly with prairie dresses, maxi skirts and playful prints, to complement its spring apparel line.

Dr. Scholl’s Shoes x Free People will retail for $158 and be available at DrSchollsShoes.com, FreePeople.com and in Free People stores beginning April 2, 2024.

The Original Sandal, which has been a favorite of fashion icons for generations, has been outfitted in fringe denim as a nod to Free People’s heritage. The sandal features a saturated, indigo sole and a raw denim strap with frayed edging, giving extra texture to the shoe. In contrast, the vintage-inspired Original Sandal in eyelet is soft and sweet, featuring an eyelet fabric strap complemented by a bleached wood sole. Both sandals’ straps feature a surprise geometric print lining, leaning into the playfulness of Free People, and the sun and star-shaped hardware used in the collection alludes to the music-filled days and fun-filled nights of festival season. Consciously crafted, the handmade artisanal wood clog sole of both Original styles is made from beechwood certified by the Forest Stewardship Council.

Jack Reynolds, Free People’s chief marketing officer said, "It's an honor for Free People to partner with Dr. Scholl’s and celebrate their 100^th anniversary. Both teams collaborated closely to create this vintage-inspired exclusive collection. Combining heritage pattern linings and vintage-dyed woods with unique hardware and detailing all on an iconic sandal, the result is a retro kitsch, city cool style we know our customer will be very excited about!”

“Dr. Scholl’s and Free People are brands that celebrate self-expression,” said Kevin Braun, designer, Dr. Scholl’s Shoes. “The Original Sandal’s iconic look embodies nostalgia that resonates with Free People’s vintage-inspired aesthetic. Together we have created looks that evoke individuality, style, and the pursuit of effortless comfort. The creative use of color and material, as well as custom designed hardware, make this collaboration one-of-a-kind.”

About Free People:

As a specialty lifestyle brand, Free People aims to craft and curate for the creative spirit, to break and complement current trends with offerings in both contemporary and one-of-a-kind vintage collections. Providing a vast array of product, from apparel (jeans, jackets, sweaters, crop tops, maxi skirts) to accessories, outerwear, shoes, intimates, swimwear, activewear, and beauty, reflecting a penchant for high quality and lowering environmental impact, and an inherent love for all things bohemian, empowering, and fun. Free People, a Philadelphia-based retailer, is available via global and UK sites, top department and specialty stores.

About Dr. Scholl’s Shoes:

Dr. Scholl’s Shoes is an American heritage brand proudly rooted in comfort and individuality starting with our founder, Dr. William Scholl. A comfort revolutionary, Scholl changed the shoe game forever, opening the first Foot Comfort Shop in 1924 and transforming the face of fashion in the ‘60s with the Original Wooden Exercise Sandal that lives on today. At Dr. Scholl’s, we’re dedicated to crafting iconic shoes with staying power. Versatile styles for the whole family where quality, comfort and doing good for the planet always come first.

About Caleres

Caleres is a market-leading portfolio of global footwear brands that includes Famous Footwear, Sam Edelman, Allen Edmonds, Naturalizer and Vionic. Our products are available virtually everywhere - in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail websites. Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is our more than 140 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great… feet first. Visit caleres.com to learn more about us.

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