PURE Bioscience to unveil “PURE Genius” Food Safety Program at the Annual International Association for Food Protection Meeting

July 16^th-19^th, 2023, Toronto, Ontario, Canada Booth #530

PURE Bioscience, Inc. (OTCQB: PURE), creator of the patented non-toxic silver dihydrogen citrate (SDC) antimicrobial, is set to unveil its “PURE Genius” food safety program at the 2023 International Association for Food Protection (IAFP) show in Toronto, Ontario, Canada on July 16^th-19^th, 2023.

The Company’s “PURE Genius” food safety program was developed to provide disinfectant solutions for all your food safety needs using the Company’s patented SDC molecule. SDC, one of the most powerful antimicrobials developed in decades, is colorless, odorless, and non-irritating, which makes disinfecting quick, effective, and easy to use. “Today, I’m honored to share PURE’s SDC products with IAFP members. In my 20-year career as a sanitation professional, I’ve never seen anything like this technology. When properly integrated into an effective sanitation program, PURE’s innovative solutions arm food safety and sanitation professionals with a disruptive technology that can enhance your food safety culture, modernize and transform the food industry, and be a much-needed game changer in preventing foodborne illness,” said Tim Steffensmeier, Vice President Food Division.

PURE Genius Products

PURE^® Hard Surface rapidly eliminates bacteria, viruses, and fungi including Listeria, E. coli and Salmonella with kill times as fast as 30 seconds. PURE Hard Surface disinfectant has been approved for use on food contact surfaces without requiring a rinse. The non-irritating formula means no personal protective equipment is required, and the product meets the lowest Environmental Protection Agency hazard rating, which requires no first aid warnings.

PURE Control^® is an antimicrobial food processing aid that quickly reduces pathogens including Salmonella, Listeria and E. coli on treated produce, berries and poultry. PURE Control is an odorless, non-toxic solution that lowers the risk of cross-contamination and strengthens downline intervention steps, but is also used as a standalone processing aid. There is no effect to texture, taste or color of treated food and no label declaration is required.

PURE^® Multi-Purpose Hi-Foam Cleaner is an effective dilutable concentrate that produces long-lasting, high-density foam that can be adjusted based on specific needs. The foam is easily rinsed without leaving a film. Our unique formula was designed to complement the high efficacy of PURE Hard Surface, providing a synergistic effect. It is non-corrosive, non-irritating and is suitable for use on all food and non-food contact surfaces including food processing equipment, spiral freezers, belts, conveyors, walls, floors, drains, and piping systems.

PURE^® Multi-Purpose & Floor Cleaner was designed to complement the high efficacy of PURE Hard Surface in successful sanitation practices in food processing plants, transportation sanitization, and commercial kitchens where a high foaming cleaner is not desirable. This is an economical concentrate that is easy to use, and rinses easily without leaving a film.

PURE^® Multi-Purpose Hi-Foam Cleaner and Multi-Purpose & Floor Cleaner are environmentally responsible cleaning products, and are protected by SDC which ensures quality and safety without human or environmental exposure to toxic chemical preservatives. Our non-toxic, environmentally responsible cleaners contain no EDTA, phosphates, ammonia or bleach and contain no VOCs (Volatile Organic Compounds).

Specialized Solutions

Effective food safety procedures and food product quality are essential parts of the food industry. PURE Bioscience offers specialized solutions that can effectively reduce your food processing risk. “Food safety is a serious calling, and the PURE Bioscience team has stepped up to the plate as we continue to embark on new partnerships and collaborations, aiming to address the challenges faced by the food industry,” said Robert Bartlett, Chief Executive Officer and President.

SDC-based products ensure significant results with minimal risk to equipment and personnel. By connecting with your food sanitation team, PURE offers unique applications and solution methodology to support a contamination prevention program on any level. “PURE Bioscience is constantly exploring and developing new ways to apply SDC products in an effort to help food processing plants achieve better disinfection results. During our supportive on-site visits, we listen to and take action on the challenges and feedback from our customers, industry professionals, and trusted business partners in an effort to provide relevant solutions that truly are PURE Genius,” said Tyler Mattson, Vice President of Key Accounts / Technology.

PURE Team

Come meet our team in Toronto at the IAFP Annual Meeting. PURE’s Food Division Team will be led by Tyler Mattson, M.S. at booth #530. Stop by our booth or reach out to reserve a remaining time slot to discuss how PURE’s innovative food safety and sanitation solutions can bring value to your team, and help you achieve your food safety goals. “I’m excited for you to connect with our growing team at IAFP. Come learn how PURE’s team and our PURE Genius SDC technology can help protect your brand as we partner to support food safety,” said Jeff Kitchell, Vice President of Operations.

For more information, including product specifications, and videos of products PURE Bioscience is featuring at IAFP 2023, please visit www.purebio.com/IAFP2023

About PURE Bioscience, Inc.

PURE is focused on developing and commercializing our proprietary antimicrobial products primarily in the food safety arena. We provide solutions to combat the health and environmental challenges of pathogen and hygienic control. Our technology platform is based on patented, stabilized ionic silver, and our initial products contain silver dihydrogen citrate, better known as SDC. This is a broad-spectrum, non-toxic antimicrobial agent, and formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and mitigation of bacterial resistance. PURE is headquartered in Rancho Cucamonga, California (San Bernardino metropolitan area). Additional information on PURE is available at www.purebio.com.

Forward-looking Statements

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Statements in this press release, including quotes from management, concerning the Company’s expectations, plans, business outlook, future performance, future potential revenues, expected results of the Company’s marketing efforts, the execution of contracts under negotiation and any other statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are “forward-looking statements.” Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from any forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the Company’s failure to implement or otherwise achieve the benefits of its proposed business initiatives and plans; economic and other disruptions resulting from COVID-19; acceptance of the Company’s current and future products and services in the marketplace, including the Company’s ability to convert successful evaluations and tests for PURE Control and PURE Hard Surface into customer orders and customers continuing to place product orders as expected and to expand their use of the Company’s products; the Company’s ability to maintain relationships with its partners and other counterparties; the Company’s ability to generate sufficient revenues and reduce its operating expenses in order to reach profitability; the Company’s ability to raise the funding required to support its continued operations and the implementation of its business plan; the ability of the Company to develop effective new products and receive required regulatory approvals for such products, including the required data and regulatory approvals required to use its SDC-based technology as a direct food contact processing aid in raw meat processing and to expand its use in OLR poultry processing; competitive factors, including customer acceptance of the Company’s SDC-based products that are typically more expensive than existing treatment chemicals; dependence upon third-party vendors, including to manufacture its products; and other risks detailed in the Company’s periodic report filings with the Securities and Exchange Commission (the SEC), including its Form 10-Q for the fiscal first quarter ended October 31, 2022, Form 10-Q for the fiscal second quarter ended January 31, 2023, and Form 10-Q for the fiscal third quarter ended April 30, 2023. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

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