intelliflo redblack Doubles Cloud Clients, Gains Over 50 Enhancements

intelliflo announced today that the number of financial advisory firms leveraging the cloud edition of intelliflo redblack, its leading portfolio rebalancing and trading platform, has doubled over the past year. The software-as-a-service (SaaS) solution provides advanced, personalized rebalancing and robust order management at scale in a multi-custodian environment.

The cloud version of intelliflo redblack allows advisors to boost operational efficiencies, business continuity and flexibility, which has become especially critical in light of rising costs and an increasingly competitive market. The need for such a solution is reflected in its accelerating momentum; approximately 75% of new clients are selecting the cloud edition of intelliflo redblack.

The intelliflo team has invested significant time and resources into the cloud version of intelliflo redblack; over 50 enhancements were made to the solution in 2022 alone. One of the most notable updates includes more sophisticated reconciliation; each day’s trade file is reconciled against the next business day’s portfolio management system or custodian data to identify missing trades, quantity errors and pricing variances.

Solona Beach, Calif.-based DLK Investment Management, a boutique investment advisory firm focused on creating long-term value for clients, has been leveraging intelliflo redblack for 10 years and launched the cloud-based version last year. Brian Johnson, portfolio manager for DLK, explained, “The cloud version of intelliflo redblack provides us with the same robust functionality and customization we’ve always enjoyed, but now with added efficiencies that allow us to spend more time with clients and broader accessibility that supports the need for our advisors to securely access data on the go. The cloud-based model is flexible and will scale with us as we grow, providing a strong solution for our business both now and in the future.”

With the cloud-based version of intelliflo redblack, RIAs of all sizes can more easily and quickly adopt the solution and benefit from intelliflo’s deep vertical expertise. Plus, the model eliminates pain points such as owning the infrastructure and determining minimum system requirements. The multi-tier model capabilities allow for seamless scalability, empowering RIAs to grow their businesses with confidence.

“The cloud version of our leading trading and rebalancing platform is resonating in the market and solving for critical challenges, which is evident by the swift adoption and overwhelmingly positive response. The cloud-based model allows for limitless innovation and empowers advisors to serve more clients with existing resources, supporting our mission to widen access to financial advice,” said Jennifer Valdez, President, Americas for intelliflo.

About intelliflo

intelliflo widens access to financial advice through leading technology powering the financial advisory experience. We use open software architectures combined with unmatched industry experience to simplify a complex digital landscape to help advisors compete and grow. Our solutions support over 30,000 financial advisors worldwide, representing over three million end-investors, with over $1 trillion serviced across our platforms.

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