Leading Smart Kitchen Brand Thermomix Launches First-Ever U.S. Retail Space in Miami

Designed as a hub for limitless culinary discovery with seasonal demos and special events, customers will now be able to explore and purchase the brand’s iconic TM6 appliance and its accessories onsite and in-person in the new Miami store, just in time for the holidays

Thermomix the leading all-in-one Wi-Fi-connected cooking appliance brand, announced today the opening of the brand’s first-ever retail space in the United States: Thermomix Miami, located at 3450 NW 83rd Avenue, Suite 123, Doral, FL, 33122. Now open to the public, this marks the brand’s first foray into onsite retail sales, where previously the TM6® was only available online or from one of the direct seller’s official Thermomix Independent Consultants.

Coinciding with the company’s ambitious plans for domestic growth, the new store will be an experiential space for consumers eager to explore the world of home cooking as well as the country’s first place to purchase onsite the widely popular TM6. This announcement comes as part of the company’s aggressive coast-to-coast expansion efforts, including recent news of the brand’s move of its U.S. corporate headquarters from California to Dallas, Texas, and following 2022’s banner year of sales in the U.S., which reached over $30 million, up 28.7% over the year prior.

Of today’s news, Thermomix CEO, Fredrik Lundqvist says, “To bring the world of Thermomix cooking even closer to more U.S. consumers, we thought there was no better time than now to open the brand’s first retail location in the U.S. After more than five decades as a global leader in smart kitchen tech, we’re thrilled with how fast the U.S. has embraced the brand and are excited to bring it even closer to Miami’s vibrant cooking community with our new space. Thermomix is all about celebrating and discovering the love for food – something Miami residents already know and appreciate. Through our interactive demos, events, and in-store activities, we’ll invite the community to explore simple or complicated, healthy or decadent, and always-delicious meal preparation like never before.”

At the heart of this billion-dollar global business is the award-winning TM6, an all-in-one kitchen appliance with 28 functions. Wildly popular in Europe and already used in 11 million kitchens worldwide, the TM6 replaces numerous kitchen appliances such as a blender, food processor, bread maker, rice cooker, and more. Tech-driven with seamless Wi-Fi connectivity, the TM6 offers automatic updates and links to its very own online recipe platform Cookidoo®, featuring 80,000+ meals with step-by-step directions.

Designed by Glenda Puente, AIA, an award-winning, Miami-based architect known for eye-catching simplistic designs, and with an emphasis on local culture and history, Thermomix will celebrate the grand opening of this new retail concept with festivities taking place November 16-18, including a ribbon-cutting ceremony with Doral’s Mayor, Christi Fraga, and City Council members at 5 p.m. ET on Thursday, November 16.

To celebrate the occasion, the public is invited to participate in free activities designed to tantalize all five senses. Guests can register on Eventbrite for the opening events including:

THURSDAY, NOVEMBER 16

• 3 p.m. ET | “THIRSTY THURSDAY” Q&A LIVESTREAM - As part of opening-day activities, Thermomix will host a “Thirsty Thursday: Live from Thermomix Miami” episode of their popular weekly livestream series. Visitors can learn from special guests and local Miami Consultants, Natalia Briceno and Anali Bruckstein Toledano. For those who can’t make it, this session will be shared live via Facebook.

FRIDAY, NOVEMBER 17

• 11 a.m. ET | MEET & GREET WITH THERMOMIX CEO - Guests are invited to join Thermomix CEO, Fredrik Lundqvist, to learn about the brand’s more than 50-year success story, what’s planned next for the U.S., and how anyone can build a business and community of support from their very own home kitchen via Thermomix Independent Consultant program.
• 1 p.m. ET | EXPERIENTIAL “NO FAIL THANKSGIVING” COOKING SESSION - Let Thermomix help you make Thanksgiving a day full of delicious food, family, and relaxation. Participants will get a chance to see how the TM6 and its 28 functions can help you enjoy stress-free holiday entertaining.
• 3 p.m. ET | “TIPS & TRICKS” LIVE FROM MIAMI - Thermomix weekly “Tips & Tricks” series will be broadcast live from the new retail space. Guests can join in person or stream online via the brand’s Facebook or Instagram pages to get last-minute Thanksgiving inspiration.

SATURDAY, NOVEMBER 18

• 11 a.m. ET | EXPERIENTIAL “BREAKFAST AT THERMOMIX” COOKING SESSION - Experience the Thermomix TM6 with all five senses - touch, taste, smell, hear, and see what it can do, plus learn how you can build a successful business from your kitchen.
• 3 p.m. ET | “ICE CREAM SOCIAL” OPEN HOUSE - To close out the launch week’s roster of activities, guests can bring their kids to enjoy homemade ice cream from the Thermomix Ice Cream Cart.

Year-round, guests will be able to explore other culinary activities to expand their home cooking horizons at the Miami retail space including, but not limited to:

• Purchase onsite the TM6 as well as limited-edition accessories, essentials, and specialty merchandise.
• Learn about all 28 functions, its industry-leading Cookidoo integration, and arrange a cooking demo with a Consultant.
• Learn about cooking tips from local experts – from snack preparation to dinner favorites and more.

Thermomix enthusiasts can sign up for these and all other experiences via https://thermomixusa.eventbrite.com and can learn more at www.thermomix.com.

About Thermomix

Since its inception in 1971, Thermomix has been revolutionizing kitchens across the world. Evolving from seven functions to a total of 28 unique capabilities with its latest model, Thermomix continues to set the standard for smart kitchens globally. Widely used in more than 11 million kitchens worldwide, Thermomix has been transforming kitchens for the past five decades. From amateurs to executive chefs, Thermomix makes achieving culinary feats effortless, with renowned chefs Ludo Lefebvre, Matthew Kenney, Bill Yosses, Antonio Bachour, and more praising its functionality. In a modern society where time is precious, Thermomix is poised to digitally revolutionize the art of cooking by streamlining the process in its entirety. For more information visit: www.thermomix.com.

About Vorwerk

Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international enterprise. Its core business is the production and sale of superior household products (Thermomix kitchen appliance, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company’s sales activities and serve as a central point of contact for the customer. The Vorwerk group also includes the akf group. Vorwerk generates consolidated sales of 4.1 billion euros (2022) and operates in more than 60 countries.

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