Hall of Fame Resort and Entertainment Company Announces Starbucks Will Join the Retail Lineup at Hall of Fame Village powered by Johnson Controls

World’s premier coffee retailer will be located in the Constellation Center for Excellence

Hall of Fame Resort & Entertainment Company (“HOFV” or the “Company”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment and media company centered around the power of professional football, today announced that Starbucks, in partnership with Warren, Ohio-based AVI Foodsystems, will be part of the Constellation Center for Excellence on the campus of the Hall of Fame Village powered by Johnson Controls (the “Destination”). AVI Foodsystems will be operating the Destination’s Starbucks location, which is expected to open in late 2021.

Michael Levy, President of Operations for HOFV, stated, “It is fitting that the first retailer to join the Constellation Center for Excellence, a world-class sports and research facility, will be Starbucks, the world’s premier coffee brand. We are very pleased that Starbucks will be part of the impressive retail mix we have lined up thus far at the Destination, which also includes Topgolf Swing Suites and Don Shula’s. What’s more, we are excited to expand our relationship with AVI Foodsystems, a respected food services leader bringing the family difference in hospitality services to their guests for more than 60 years.”

Starbucks is the first announced retailer to be part of the Constellation Center for Excellence, a 75,000-square-foot, mixed-use facility that will include a variety of sports-centric research and programming, office space and retail pads. The Starbucks location will be uniquely themed to reflect the football fever that permeates throughout Canton, Ohio, and the Hall of Fame Village powered by Johnson Controls.

Scott Grzelewski, Chief Operating Officer for AVI Foodsystems, said, “We are honored to expand our partnership with the Hall of Fame Resort & Entertainment Company and strengthen our presence at what will be the premier football-themed destination in the world. We look forward to providing all Starbucks customers with championship-level service at the Constellation Center for Excellence.”

Construction on the Constellation Center for Excellence is expected to be completed in late 2021. Upon completion, the Center will serve as an innovative hub where companies and partners can collaborate to conduct research focused on helping athletes reach their full potential and making sports safer overall. In addition to leading retail brands like Starbucks, the Center will house a variety of tenants that are dedicated to improving professional football, player health and the mind and body through research and technology.

About Hall of Fame Resort & Entertainment Company

Hall of Fame Resort & Entertainment Company (NASDAQ: HOFV, HOFVW) is a resort and entertainment company leveraging the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. Headquartered in Canton, Ohio, the Hall of Fame Resort & Entertainment Company is the owner of the Hall of Fame Village powered by Johnson Controls, a multi-use sports, entertainment and media destination centered around the Pro Football Hall of Fame's campus. Additional information on the Company can be found at www.HOFREco.com.

About AVI Foodsystems

AVI Foodsystems has long been a strong, successful, family-owned business. Founded in 1960 by John Payiavlas, AVI has an industry-leading reputation, providing customized hospitality and foodservice solutions for thousands of clients and millions of customers throughout 46 states and Canada. AVI offers hospitality services in business, manufacturing, education, leisure and healthcare settings, including a complete offering of on-site dining, vending, micro markets, catering, concessions, office coffee and environmental services.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 33,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at http://news.starbucks.com or www.starbucks.com.

About Constellation

Constellation is a leading competitive retail supplier of power, natural gas and clean energy solutions for homes and businesses across the continental United States. Constellation's family of retail businesses serves approximately 2 million residential, public sector and business customers, including three-fourths of the Fortune 100. Baltimore-based Constellation is a subsidiary of Exelon Corporation (NASDAQ: EXC), the nation’s leading competitive energy provider, with 2020 revenues of approximately $33 billion, and more than 30,000 megawatts of owned capacity comprising one of the nation’s cleanest and lowest-cost power generation fleets. Learn more at constellation.com or on Twitter at @ConstellationEG.

Forward-Looking Statements

Certain statements made herein are “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words and phrases such as “opportunity,” “future,” “will,” “goal,” and “look forward” and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include the inability to recognize the anticipated benefits of the business combination; costs related to the business combination; the inability to obtain or maintain the listing of the Company’s shares on Nasdaq; the Company’s ability to manage growth; the Company’s ability to execute its business plan and meet its projections; potential litigation involving the Company; changes in applicable laws or regulations; general economic and market conditions impacting demand for the Company’s products and services, and in particular economic and market conditions in the resort and entertainment industry; the potential adverse effects of the ongoing global coronavirus (COVID-19) pandemic on capital markets, general economic conditions, unemployment and the Company’s liquidity, operations and personnel, as well as those risks and uncertainties discussed from time to time in our reports and other public filings with the SEC. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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