Nine.fun announced a strategic collaboration with global clearing and settlement infrastructure provider MasterPay Group to advance the integration of real-world entertainment consumption with global payment networks. Together, the two companies will enable Web3 assets to gain real, compliant, and scalable payment utility in everyday life.

This partnership connects the value generated within Nine.fun’s offline entertainment ecosystem with MasterPay’s global payment and settlement capabilities—establishing a truly usable, accessible, and regulatory-ready real-world payment channel for the Web3 industry.

01 | Two Ecosystem Roles: A Closed Loop from Value Creation to Value Realization

At the core of this collaboration is a long-standing gap in Web3: the difficulty of converting on-chain assets into real-world spending power in a compliant and convenient way.

Nine.fun as the Engine of Value Creation

Through its PayFi model, Nine.fun transforms every interaction—spending, socializing, participating—in clubs, lounges, parties, dining, and entertainment venues into accumulable digital rights and future ecosystem token benefits. Real-life experiences become long-term economic assets.

MasterPay as the Bridge of Value Realization

With deep fintech expertise, access to the Mastercard and Visa global payment networks, and multiple regulatory approvals, MasterPay provides Nine.fun with payment rails, cross-border settlement, risk and compliance safeguards, and global merchant access. This ensures that Web3-generated value can flow seamlessly back into real-world commerce.

In this structure: Nine.fun creates value; MasterPay enables value to enter the real-world spending ecosystem. Together, they complete the full chain from asset generation to asset usage.

02 | Global Payment Capability: Giving Digital Rights Real Purchasing Power Across 80 Million Merchants

Through this collaboration, points, rights, and future Nine.fun Tokens earned via the PAY9 payment card will gain real-world spending utility at over 80,000,000 Mastercard/Visa merchants worldwide. This coverage includes: Dining and nightlife; Shopping and retail; Entertainment and mobility; Hotels and travel and Urban lifestyle services.

Value that users “earn by playing” or “earn by participating” within the Nine.fun ecosystem will no longer remain locked on-chain—it becomes instantly spendable purchasing power in the real world.

For the first time, Web3 assets break the limitation of “ownable but unusable,” evolving into real-life economic value accepted globally.

03 | Collaboration Mechanism: The Dual-Layer Engine of PAY9 × MasterPay

The collaboration forms a dual-layer system powered by PAY9 and MasterPay:

MasterPay provides the foundational layer:

• Global merchant payment capability
• Cross-border clearing and settlement
• Multi-currency conversion
• Secure fund custody and asset segregation
• Comprehensive risk control and compliance

PAY9 provides the Web3 incentive layer:

• Records spending behavior
• Generates points and future token rights based on real-world activity

This architecture allows Nine.fun to help users create value, while MasterPay ensures this value can be freely used, forming a complete “Pay-to-Earn → Spend-to-Live” value flywheel. A reality-driven value cycle emerges:

• Real-world entertainment consumption
  → generates points and future tokens
• Points and tokens
  → can be directly spent at global merchants
• Real-world spending experience
  → encourages deeper participation in Nine.fun activities
• More participation
  → generates more on-chain value and ecosystem contribution

This completes a closed-loop system where Web3 transitions from a speculative economy to a life economy.

Conclusion: Bringing Web3 Back to Real Life

The Nine.fun × MasterPay partnership fills one of Web3’s most critical infrastructure gaps—real-world payment utility—and offers the industry a model for a reality-driven Web3 ecosystem.

The two sides will continue expanding cooperation across:

• Wider real-world merchant and payment scenarios
• Real-world anchoring of token and rights systems
• High-frequency cross-border spending use cases
• Stronger compliance and financial risk controls

Through these efforts, Web3 will finally move from chain to life, from assets to usage, from concept to experience.
The next stage of Web3 is not to escape reality—but to integrate with it.
Nine.fun and MasterPay are building the foundations for that future.

Learn More

Nine.fun

Website: https://nine.fun

X (Twitter): https://x.com/pay9official

MasterPay Group

Website: https://www.masterpayglobal.com/