Secure Income Management CEO highlights the importance of transparency and consumer awareness in planning for the future

TUCSON, AZ / ACCESS Newswire / September 29, 2025 / Joshua D. Mellberg, President and CEO of Secure Income Management, is calling for greater attention to financial clarity and consumer education. Drawing on more than 23 years of experience in financial planning, Mellberg is raising awareness about the importance of transparency and trust in an industry that often feels overwhelming to everyday investors.

"People don't fail because they're not smart," Mellberg said. "They struggle because the information they need isn't clear. If we can strip away the jargon and give them tools to understand, they make better decisions."

According to the FINRA Foundation's National Financial Capability Study, only 34% of Americans can answer four out of five basic financial literacy questions correctly. Mellberg believes this lack of understanding has long-term consequences. "When two-thirds of people are missing the basics, that's not just a gap-it's a crisis. We have to do better as an industry."

Mellberg has a track record of championing consumer education. He has hosted programming on Arizona PBS and spoken widely on annuities and retirement-income planning. At Secure Income Management, he pushes for tech-driven solutions that make planning simpler and more transparent.

"Technology is a great equalizer," he noted. "It gives clients real-time clarity, and it gives advisors better tools. But tech alone isn't the answer-you still need education, trust, and a clear plan."

A Call to Action for Individuals

Mellberg urges people to take ownership of their financial literacy in practical ways:

• Ask direct questions when meeting with an advisor.

• Track your own financial priorities the way you track health or fitness goals.

• Write down lessons after big money decisions-what worked, what didn't, and why.

"Success in finance, like success in life, comes from learning over time," Mellberg said. "Don't leave it all in someone else's hands. Build your own playbook."

With Secure Income Management recognized on the Inc. 5000 list in 2024 and 2025, Mellberg continues to demonstrate how growth and consumer focus can align. His message is clear: financial planning should empower, not confuse.

About Joshua D. Mellberg
Joshua D. Mellberg is the President and CEO of Secure Income Management, a tech-driven financial planning firm based in Tucson, Arizona. He founded J.D. Mellberg Financial in 2005, growing it into a nationally recognized firm with seven straight Inc. 5000 appearances before a successful majority sale in 2020. Mellberg has been a member of YPO Scottsdale since 2014 and is a long-time advocate for financial education and transparency.

Media Contact:
Email: joshuamellberg@emaildn.com

Read the full interview here.

SOURCE: Joshua D Mellberg