NEW YORK, NY / ACCESS Newswire / August 15, 2025 / In combat sports, few names carry the weight of Conor McGregor-and if you're an investor in MMA, you may be glad to have him in your corner. As an investor, major shareholder, and one of the most recognizable athletes on the planet, his involvement with Mixed Martial Arts Group Ltd. (NYSE American:MMA) is a catalyst in itself.
This isn't simply about a celebrity endorsement for MMA. It's about what's known as The McGregor Effect-the ability to turn global visibility into brand power, audience engagement, and lasting loyalty. McGregor's social influence, connections, and brand-building instincts are now intertwined with MMA's mission, fueling an expansion that reaches far beyond the octagon.
MMA has built the perfect platform to channel that influence into measurable growth. The company delivers the tools, structure, and administrative reach martial arts needs to attract millions of new participants-people who may have overlooked its value as fitness, lifestyle, and community. And with McGregor's voice amplifying the message, MMA's growth story is accelerating at a time when the global martial arts market is projected to reach $171 billion by 2028, with an estimated 1% to 5% of the world's population participating in the sport. That's a whole lot of millions of people in the game.
From Star Power to Strategic Growth
The timing is ideal. McGregor's proven strengths in brand building, global reach, and cultural resonance align perfectly with MMA's own expansion blueprint. His presence draws fresh attention to the sport, while MMA's BJJLink platform turns that attention into long-term participation.
BJJLink gives gyms, academies, and training centers what they've been missing: membership management, scheduling, billing, communication tools, and performance analytics-all in one integrated, user-friendly system. This is more than software; it's the connective tissue that transforms martial arts from a tight-knit tradition into a thriving, accessible community.
The results are already showing. For the seven months ended July 31, BJJLink posted 128% annualized revenue growth, with SaaS subscription revenue climbing 188% annualized. Those numbers reflect the same rapid adoption and audience expansion McGregor has achieved in his own ventures-while tapping into a sector that's already posting steady year-over-year gains in participation and revenue.
Partnerships are adding more fuel. UFC GYM has selected BJJLink as the operational backbone for its Brazilian jiu-jitsu franchise rollout, with 45 new academies set to open in 2025. Each will launch with MMA's technology built in from day one, creating a consistent, high-quality experience for students while generating recurring, high-margin revenue for the company.
Meanwhile, the UFC's new multi-billion-dollar U.S. media rights deal-set to kick in for 2026-will bring the sport to an even wider audience. That surge in visibility could play directly into MMA's hands, with McGregor's association offering instant credibility to newcomers entering the sport.
Leadership, Loyalty, and the Path Ahead
MMA's leadership is fully invested- literally. CEO Nick Langton and Chairman Vaughn Taylor converted $250,000 in prior loans into equity, aligning their personal success with shareholder returns. Coupled with a $5 million underwritten offering earmarked for product development, marketing, and scaling, the company is positioned to grow without sacrificing quality or connection.
The board also includes Laura Sanko, a respected UFC commentator, Brazilian jiu-jitsu black belt, and former professional mixed martial artist. Her competitive background and media expertise complement McGregor's influence, giving MMA the dual edge of star power and operational insight.
Importantly, MMA isn't confined to Brazilian jiu-jitsu. The company is expanding into additional martial arts disciplines and layering in complementary offerings such as e-commerce and advanced engagement platforms. Each addition strengthens its ecosystem, diversifies revenue, and makes martial arts more accessible to newcomers.
Shaping the Future of a Global Movement
Martial arts will always be rooted in passion, discipline, and respect. MMA's mission is to make those qualities accessible to anyone, anywhere. And while this isn't a commercial for Conor McGregor, his career offers a clear example of how influence, branding, and cultural connection can elevate an entire sport.
If the McGregor Effect is at work here-and early triple-digit percentage growth suggests it may be-MMA could evolve from a promising contender into a dominant force in the global martial arts industry. With a platform built for connection, influential partnerships, and a business model designed for recurring growth, the company is tapping into both cultural momentum and financial opportunity in a market poised for explosive expansion.
For investors, that mix of market potential, operational execution, and brand amplification could be as rare-and as impactful-as the fighter whose name headlines this story.
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Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as "achieve," "forecast," "plan," "propose," "strategy," "envision," "hope," "will," "continue," "potential," "expect," "believe," "anticipate," "project," "estimate," "predict," "intend," "should," "could," "may," "might," or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.
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SOURCE: Mixed Martial Arts Group Ltd
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