Heat transfer paper acts as a three-layer coated substrate that releases ink/ colour to transfer the print over the paper, textile or other items. It is widely used in printing applications on clothing and apparel, stationery, consumer goods and other items. Heat Transfer Paper deployment to surge at the maximum rate within the Textile Industry.
NEWARK, DE / ACCESSWIRE / August 20, 2024 / The size of the global heat transfer paper market is predicted to increase steadily, from USD 541.1 million in 2024 to USD 713.1 million by 2034. Based on the most recent industry data, the market is anticipated to grow at a compound annual growth rate (CAGR) of 2.8% between 2024 and 2034. Revenues of USD 525.3 million were generated by the market in 2023, indicating the growing demand for affordable, customized printing solutions across a range of sectors.
Rise in Demand for Advertising and Promotional Products
With rising competition across all sectors, there has been a need for better advertising and offering promotion products to stay a step ahead of the competitors. As advertising also sometimes requires large-format printing, heat transfer paper with suitable printing technology such as inkjet printing is used for this purpose due to its quick turnaround times, high-speed production and ability to produce graphical prints with sharp and precise quality. Many companies also offer various promotional products like bags, caps, and other accessories with the brand's logo to promote of its brand. Solvent ink can be used to make different promotional products because of its improved durability and resistance to fading, scratching, and water. Solvent inks with heat transfer paper are also known for their quick drying ability, thus enhancing the efficiency of production processes by reducing the waiting time after printing. Due to the excellent ability of heat transfer paper with the suitable ink type such as solvent ink and the right printing technology, for advertising and promotion products, the heat transfer paper market is expected to propel over the forecast period.
Advancements in Digital Textile Printing and Heat Transfer Paper Compatibility
With advancements across all sectors of the world, their digital printing techniques also have advanced in terms of quality and efficiency. As heat transfer paper is designed to work with digital printing technologies such as inkjet or sublimation printing, there will high demand for compatible heat transfer paper.
The advancements in digital printing techniques have led to increased benefits in many aspects. Heat transfer paper is compatible with these printers and transfers the intricate designs accurately onto fabrics, rapid transfer of prints onto textiles, and versatility with applications in several industries which include textiles, clothing and accessories, home textiles and upholstery. Also with rising concerns about sustainability and environmental impacts, digital printing methods are accepted in many regions due to their utilization of heat transfer paper, which creates minimum waste and also minimizes the environmental impact. The industry will witness high demand for heat transfer paper to satisfy the needs of businesses like versatile and high-performance printing solutions to keep pace with evolving technologies, enabling them to deliver superior quality and customized prints to meet consumer expectations.
Key Takeaways
Sublimation printing technology holds more than 47% of the total market value in the heat transfer paper market in comparison with other printing technologies like inkjet, digital, laser, litho and offset. This is because it is considered to be more environmentally friendly than other printing methods as does not use water, produces excess ink runoff and also doesn't involve any screens or plates, thus leading to minimal waste generation and reducing the environmental footprint.
In terms of thickness, 51 to 150 GSM heat transfer paper has captured a market share of 46.3% in 2024. Heat transfer paper within this thickness range is showing a dominant market share due to its compatibility with dark and light fabrics and flexibility which allows for its applications on curved or uneven surfaces, making it suitable for different types of products and materials.
Among ink types, pigment inks are also anticipated to grow in the assessment period. Pigment ink when used with heat transfer paper offers exceptional durability and creates prints that are highly resistant to fading from UV exposure, washing, and abrasion. These links are also known for their colour fastness compared to dye-based inks and also for their ability to be used with multiple types of printers.
South Asia and the Pacific region show high market share in 2024 and are expected to grow over the forecast period. Countries like India, China and Japan have high population growth and with the rise in population, the demand for various textile products and apparel has increased. With the high demand for the textile and apparel industry and the need for printing applications for designing purposes, the heat transfer paper market in South Asia and the Pacific is estimated to boost in the coming years.
"Factors like increasing printing application across industries is driving the heat transfer paper industry. This trend is in line with data from organizations like the Packaging Manufacturers Association, which reports increasing demand for Heat Transfer Paper across various industries."- Says a Lead Consultant Ismail Sutaria in Packaging at Future Market Insights (FMI)
Outline of Important Trends Shaping the Global Heat Transfer Paper Market
Fashion Evolution and Online Retail Leading to Heat Transfer Paper Growth
The heat transfer paper market is experiencing a transformative trend with an increase in the number of online sales channels in the fashion industry across the globe. Influenced by the fast fashion model, exemplified by big fashion designing brands and manufacturers like Zara, Dior, Levi Strauss & Co. and many more, the demand for rapid turnaround within the product cycles is raised. Heat transfer papers along with sublimation ink and digital printing technology or inkjet printing technology as they high reliability and a maximum speed of up to 2,000 ft. per minute line which makes the product line move much faster, thus ensuring the required quick production of unique designs. Simultaneously, there's a growing inclination to restore printing work, heat transfer papers fulfil the changing expectations of the consumers such as same-day printing and next-day delivery at the same time optimizing control over stock and reducing environmental costs associated with transportation.
Emerging Trends in DIY Crafts to Push the Demand for Heat Transfer Paper
Increasing use of heat transfer paper in crafts and do-it-yourself (DIY) activities is fuelling its demand. People are performing different DIY activities at home which include making ceramic pots, handmade bags, interior designing, paper portraits and heat transfer paper plays a key role in offering decorative designs and graphics on these products. With the advent of watching online tutorials many hobbyists, crafters, and DIY enthusiasts are making customised gifts, artwork, and decorations. Heat transfer paper allows for the creation of unique and stylish accessories. One of the most trending activities is making customised gifts with meaningful photos, heartfelt messages, or inside jokes onto items such as mugs, coasters, keychains, and photo frames. With the rising trend of performing various craft and DIY activities and heat transfer paper being a crucial part of making these products, heat transfer paper will be having high demand in the upcoming years.
Global Heat Transfer Paper Market Landscape
Neenah Paper, Twin Rivers Paper Company, Sino Coat., Wellye Paper, Guangzhou Elephant Digital Technology Co., Ltd., Etichettificio Lgl Srl and Ahlstrom Oyj. and some other players are some of the noticeable players in the market. The tier 1 players in the market hold 30%-35% of the overall heat transfer paper market.
To Gain In-Depth Insights on Market, Browse Complete Report: https://www.futuremarketinsights.com/reports/heat-transfer-paper-market
Key Players in Heat Transfer Papers Market
Guangzhou Elephant Digital Technology Co., Ltd.
Neenah Paper
Twin Rivers Paper Company.
Sino Coat.
Wellye Paper
Ahlstrom Oyj
Etichettificio Lgl Srl
Rotolificio Bergamasco Srl
FANGDA PACKAGING CO.,LTD
Microtec
Modern TransCopy
Global Heat Transfer Paper Market Report
Future Market Insights, in its new report, offers an unbiased analysis of the global market for heat transfer paper, analysing historical demand from 2019-2023 and forecast statistics for 2024-2034. The study reveals market growth projections on by printing technology (sublimation, inkjet, laser, litho, digital and offset), by ink type (pigment ink, dye-sublimation ink and solvent ink) and by thickness (up to 50 GSM, 51 to 150 GSM and above 150 GSM).
Authored by:
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail's strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor's Degree in Mathematics.
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