The print-on-demand industry underwent significant transformation in 2024, setting the stage for compelling developments in 2025. Let's examine the key events that shaped the industry last year and explore the trends that will define its future.
2024: A Year of Strategic Transformation
The past year brought substantial changes to the print-on-demand landscape, fundamentally altering how businesses operate and compete in this space.
Industry Consolidation Reshapes the Market
The industry witnessed historic consolidation in 2024, marked by the landmark mergers between Printful and Printify and S&S and alphabroder. These tie-ups signaled a clear shift in market dynamics and continue to reflect an evolving industry where scale and operational efficiency have become increasingly crucial. It wasn’t long ago that the print on-demand production and distribution markets were highly fragmented. The consolidation we saw in 2024 was a clear indicator that the standard for scale has changed: a multi-facility, global presence is now a prerequisite for meaningful market presence.
Strategic Partnerships Drive Innovation
2024 was a year of partnerships. Collaborations continue to be a primary growth catalyst, with several notable announcements redefining market possibilities. Canva's strategic alliance with HP indicates a focus on global print quality consistency, while Shutterfly's partnership with Amazon Prime highlighted the continued importance of logistical excellence and fast shipping. Adobe's integration with Zazzle brought streamlined print functionality to Adobe Express, and Fanatics secured valuable partnerships with World Rugby and Juventus, strengthening its position in sports merchandise.
A Year of Technology, Innovation, and Social Commerce
The market welcomed innovative new software platforms in 2024, with Gelato introducing GelatoConnect and Gooten launching OrderMesh. Society6's comprehensive redesign on Shopify demonstrated the industry's commitment to enhanced user experience and YouTube too focused on streamlined experiences by introducing Creator Collections to make it easier for creators to promote and sell merchandise. Social commerce continued its impressive growth, with Tik Tok Shop reaching $32.6bn in transaction volume last year. Etsy had a leadership shake-up and Shopify posted record Q4 results, while Merch By Amazon relaxed admission requirements for creators making the Amazon marketplace even more competitive.
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