Nightfood, Inc. (OTCQB: NGTF) is pioneering the nighttime snack category. Over 80% of Americans snack regularly at night, resulting in an estimated 700 million nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion. The most popular choices are ice cream, cookies, chips, and candy. Recent research confirms such snacks, in addition to being generally unhealthy, can impair sleep, partly due to excess fat and sugar consumed before bed. Pepsi, Unilever, and Nestle have shown interest in healthier night snacking and sleep-friendly nutrition.
Some key points about NGTF:
- Sleep-Friendly Snack Company Addressing $50 Billion Nighttime Snack Market.
- Purchase Orders Received for New National Hotel Distribution.
- Nightfood Ice Cream Sold Out Debut on vCommerce Leader QVC®.
- iDEAL Hospitality Partners Showcases Nightfood Line at Major Hotel Industry Trade Show.
- CEO and Largest Shareholder, Sean Folkson, Extends 100% Share Lock-Up Additional Twelve Months, Into February 2023.
- HotelBusiness.com Publishes Nightfood Vision of the Future of Hotel Snacking.
- Nightfood Won the Real California Milk Excelerator Competition, Securing $150,000 Top Prize to Support Hotel Launch of Nightfood Ice Cream.
NGTF sleep-friendly snacks are formulated by sleep and nutrition experts to contain less of those sleep-disruptive ingredients, along with a focus on ingredients and nutrients that research suggests can support nighttime relaxation and better sleep quality.
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Initial Purchase Orders Received for Nationwide Hotel Launch -
On April 18th, NGTF announced it received its first purchase orders for the national rollout of Nightfood ice cream pints into a major extended-stay hotel chain with approximately 500 locations in the United States. The sleep-friendly ice cream is scheduled to be in the hotel chain’s freezers coast-to-coast in May. The purchase orders include two of the most popular NGTF ice cream flavors, Cookies n’ Dreams, and Midnight Chocolate.
Because of the high-margin nature of hotel distribution, Management believes profitability can be achieved when NGTF ice cream pint distribution reaches approximately 4,000 hotels, which is approximately 7 percent of the estimated 56,000 hotels in the United States. NGTF also is in the process of developing additional snack formats such as cookies and single-serve ice cream sandwiches that it hopes to be able to add to national distribution in the coming months.
Nightfood Ice Cream Featured on vCommerce Leader QVC® -
On April 6th NGTF announced that Nightfood ice cream would make its debut on QVC®, a world leader in video commerce (vCommerce), on Wednesday, April 6th in the hour between 3 and 4 PM eastern. NGTF founder and CEO Sean Folkson will make his first appearance on QVC to introduce Nightfood snacks.
Available for purchase on any of the QVC platforms and apps is the eight-pint NGTF sample bundle, including four of the most popular NGTF flavors: Midnight Chocolate, Cookies n’ Dreams, Cherry Eclipse, and Cold Brew Decaf.
The Company filed an 8K on April 7 disclosing that NGTF CEO Sean Folkson Tweeted from his personal account (@SeanFolkson): “Great fun on QVC yesterday! sold out of approx. 9,600 pints in 9 mins! Also, lots of people also asking about hotel deals. We communicate with the hotel & distributor almost daily. sign-off has finally been granted and we were told to expect orders very soon. But, as in past, delays remain possible… stay tuned!”
iDEAL Hospitality Partners Showcase of Nightfood at Major Hotel Industry Trade Show in April -
On March 15th NGTF announced that iDEAL Hospitality Partners planned to be exhibiting and promoting Nightfood snacks at the Asian American Hotel Owners Association (AAHOA) 2022 conference and trade show in Baltimore from April 12 – April 15, 2022.
The Asian American Hotel Owners Association is the largest hotel owner’s association in the nation and its 20,000 members own approximately 60 percent of the hotels in the United States. The association’s annual show welcomed more than 6,000 attendees in 2021.
NGTF is focusing distribution efforts on the hotel vertical, where the top 5 hotel brands account for over 26,000 properties among the 56,000 total hotels in the United States, according to the American Hotel & Lodging Association.
The hotel brand that conducted the test has initiated the process to launch NGTF ice cream pints into one of its largest chains, with more than 500 locations in the United States.
HotelBusiness.com Publishes Nightfood Vision of the Future of Hotel Snacking -
On December 6th NGTF announced that HotelBusiness.com published an article authored by NGTF CEO Sean Folkson about the opportunity and obligation for hotels to make sleep-friendly snacks available to their guests via their lobby pantry shops.
HotelBusiness.com and Hotel Business magazine provide industry-leading content, insight, and analysis on important and trending topics and issues within the hospitality industry.
NGTF Wins $150,000 in Prize Money for Accelerating National Hotel Rollout -
The NGTF ice cream sandwich won the Real California Milk Excelerator grand prize of $150,000 in marketing support for its hotel launch. As the champion, NGTF has secured the first place prize of $150,000 to invest in marketing support for the hotel launch of a new line of ice cream sandwiches.
For more information on Nightfood, Inc. (NGTF) visit: https://nightfood.com
DISCLAIMER: This article is purely for informational purposes and is not a recommendation in any way for buying or selling stocks
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