ATLANTA, GA, December 15, 2025 /24-7PressRelease/ -- Championship week kicks off in Atlanta, and The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, will be fueling student-athletes and fans at the 14th Annual GHSA Tommy Guillebeau Football State Championships, presented by Alfa Insurance. The event runs from December 15–17, 2025, at Mercedes-Benz Stadium. Throughout the event, The Dairy Alliance will be on site distributing nutrient-rich real dairy milk from Mayfield Dairy and branded giveaways.
"We proudly support student-athletes across Georgia as they compete on Georgia's biggest stage," said Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance. "Real dairy milk provides complete high-quality protein for muscle recovery, carbohydrates for energy replenishment, and natural electrolytes that support hydration, helping these Georgia athletes perform and recover at every stage of the game."
Powered by the Milk's Got Game® campaign, The Dairy Alliance showcases real dairy milk as a simple, effective fuel for the physical demands of championship football. Milk, whether plain or flavored, is an affordable, easily accessible, and delicious, naturally nutrient-rich beverage to help fuel athletes for performance and recovery, said Laura Buxenbaum, Registered Dietitian and Vice President of Health & Wellness at The Dairy Alliance.
"The GHSA proudly continues its partnership with The Dairy Alliance to support student-athletes across Georgia," said Jorge Cimadevilla, GHSA Partnerships General Manager. "Their dedication to nutrition, education, and community outreach aligns perfectly with our mission to strengthen healthy, competitive, and well-rounded athletic programs. We look forward to the continued positive impact this partnership brings to our schools and communities."
The GHSA Tommy Guillebeau Football State Championships cap the high school football season and honor the legacy of longtime GHSA Executive Director Tommy Guillebeau, while celebrating the dedication of student-athletes, coaches, and communities statewide.
Across the Southeast, The Dairy Alliance supports active communities through Milk's Got Game®, partnering with high school and collegiate athletes to highlight the performance benefits of real dairy milk. The organization also engages fans through key race sponsorships, including the Atlanta Journal-Constitution Peachtree Road Race, Rock 'n' Roll Nashville, and the Cooper City Bridge Run.
For more information about The Dairy Alliance, visit https://thedairyalliance.com, or follow them on Facebook or Instagram @TheDairyAlliance.
About The Dairy Alliance
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.
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